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All B2B B2C Brand Identity Naming Messaging Strategy Packaging Experiential Digital Research

GOGO Flower

Designing a gift-worthy brand for any occasion

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Sitka Gear

A targeted packaging strategy

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CAP Sitka Tag Closeup A

American Veterinary Group

Cultural insights, strategy and brand identity for a growing pet provider

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American Vet Group Logo with a Dog in the background

BoldStep

A bold brand taking giant leaps in construction.

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Aprios

Charting a bold new direction in manufacturing

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Double Cross Vodka

Building a bottle for the perfect pour

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A Double Cross Vodka brand bottle design and glass on a bar table.

Hydro Flask

The go-to container for all beverage types and temperatures is known for both its vibrant colors and sleek designs

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Patagonia Baselayer

Reimagining the “sushi roll” structure with consumer research

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The Patagonia brand design craft paper packaging in octagon shape with label.

Endless Coast

Building the next wave in cannabis consumption

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Osprey

Setting the industry packaging system standard to a new altitude.

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OSP Lifestyle A 1

Cooks | Bellecour

Helping two legacy brands cook from the same recipe card

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The Cooks Bellecour brand design logo on a window of the store.

LL Flooring

Providing a legacy flooring brand with a new footing

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Select X Bites

Giving a new cannabis brand a gravitational assist

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The Select X Bites cannabis brand logo design with XBITES over dark background.

Hydro Flask Outdoor Kitchen

Crafting a packaging look so clean, you could practically eat off of it

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Bright Blue Health Center

Creating a clinic that makes wellness less overwhelming

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BGM

Unifying distinct financial services brands into a wholly greater sum

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Lake One Digital

An outdoorsy update for a digital marketing firm

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Structis

Constructing a sub-contracting brand from the ground up

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Touching Hearts

Building all the brand lego pieces for franchisee replication

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Verse Chocolate

Identifying the white space in a crowded dark chocolate market

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Verse Chocolate brand packaging design with three packages of chocolate on green background.

National Guardian Life

Protecting a legacy while growing for the future

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ART NGL VIS Case Study Thumbnail A 1

Dinner Bell Creamery

Churning out a consumer facing brand for dedicated dairy farmers

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The Dinner Bell brand packaging design on two red and blue packages over a blue background.

Coremark Metals

Forging the next iteration of a legacy metals retailer

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The Coremark brand logo design red shield over a black background.

AllGear Digital

A hardworking website for those who play hard

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Foxtrot

Choreographing a rebrand for a nimble marketing group

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Copeland Buhl

Crafting an identity that can be counted upon

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Copeland Buhl brand logo design of octagon icon in white over blue background.

Soli

Putting a well branded body around an aerosolized product

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Patagonia Hang Tags

Crafting a hardworking hang tag through consumer collaboration

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The Patagonia brand packaging design photo of woman shopping for coat in retail display.

Hexa Recreational Products

Fabricating the world’s first functioning puffy coat kiosk

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Minneapolis Downtown Council

Rebranding the social energy source for downtown Mpls

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The Minneapolis Downtown Council brand logo design D illustration on white background.

Minnesota Orchestra

Tuning up an orchestra’s look and feel for a fresh season

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NEMO Equipment

A distinctive packaging system for a plethora of SKUs

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Nemo Equipment brand packaging design in display of package varieties.

Blue Zones

Branding the world’s healthiest regions

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GreenSeam

Branding the “Silicon Valley” of agribusiness

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The GreenSeam brand logo design icon on white background.

Wonderly

Adding more than a wink of personality to a software startup

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Pacha Soap

Using in-aisle research to inform a squeaky clean package

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The Pacha Soap brand packaging design in liquid package on countertop with people behind.

Red Wing Shoes

Re-feathering an iconic logo to work even harder

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Brilliant

Reflecting a brand purpose of “illuminating style”

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Twin Cities PBS

Modernizing a mark for an established media organization

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The PBS TPT Twin Cities Public Television brand logo design on white background.

Stahl Construction

Constructing an updated look for a brand that builds with integrity

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The Stahl Construction brand logo design icon of orange shield on black background.

Stansport

Helping an outdoor goods brand better stand out in aisle

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Lakewinds Food Co-Op

Updating an outdoor signage system to be as fresh as the fare served inside

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Cargill

Naming a new venture for the country’s largest privately held company

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The Cargill Likewise brand name design with honey tool dripping with honey.

Minneapolis College

Giving a century-old institution a vibrant visual system

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Herman Miller

Naming a new approach to multipurpose seating

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PepsiCo Rush 2 Recycle

Helping PepsiCo make Super Bowl LII a zero waste affair

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Altierus Career College

Rebranding a “for profit” college to a “for trades” school.

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The Altierus Career College brand logo design icon with orange and red icon on white background.

Rave

Giving a fresh breed of apple a new moniker

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Open Acres

Inventing a fresh brand for the aisles of Spartan Nash

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The Open Acres brand logo design with white type on grey and yellow circle background.

Yakima

Designing a packaging system for optimal navigation

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The Yakama brand packaging design boxes of bike racks in red on white background.

Otso Cycles

Inventing a fictional character to brand a new line of fat tire bikes

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Towerside Innovation District

Branding the neighborhood that binds the Twin Cities together

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The Towerside Innovation District brand logo design in white on purple background.

Dynegy

Refreshing an energy brand on a better path in power generation

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The Dynegy energy brand logo design with blue fin and red bird with white background.

Baldinger Bakery

Inventing, branding and launching a premium sprouted wheat burger bun

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Two savor crafted bread package and branding designs.

Moss

Brand consolidation and refreshing a brand architecture worth putting on display

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75F

Branding A startup darling for the IoT of office spaces

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Take16 Brewing

Helping invent the craft beer brand stop on your next trip to Sturgis

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A Take16 Brewery's beer bottle label design and six-pack package design.

AlpineAire Foods

The package design and messaging that delivered a massive increase in sales

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FutureDude

Brand design for out-of-this-world graphic novels, movies, and documentaries

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A designed FutureDude logo in color.

Kenmore

Appliances in a complex system of packages designed for retail and ecomm.

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Fox River Socks

Years of special projects, starting with Shucking Awesome socks

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Sanford Health

Merging two billion dollar brands in healthcare without dropping any equity

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Smartwool

Seven years of packaging designed to be more efficient and environmentally responsible

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Smartwool Socks packaging system with Hike, Lifestyle and Outdoor package designs.

Schroeder

The brand, messaging and packaging where it all started

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Three Schroeder milk bottle designs with unique graphics for skim, one percent and two percent.

Schwinn

The mass market bike brand saved from the scrap heap to mean something again

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Punch Pizza

Modernizing the punchinello clown for the best pizza place in town

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Craftsman

Adding to an iconic American brand, something special in an emblem

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The Craftsman logo design in color on a maroon background.

30 Watt

Our funniest clients, designing products to combat the boredom of everyday life

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WineHaven

Our Queen Bee wine bottle design, selling more mead than anyone knew

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Five bottle label designs for flavors of Winehaven wine.

Irish Setter

The refresh of this Red Wing Shoes brand to find a more precise market fit

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Irish Setter Work logo design for Red Wing Shoes.

Northwestern College

Designing a new seal and identity to a college with a national audience.

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Caribou Coffee

Starting with the ‘bou experience design and extending to package design concepting

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Edens

Over 2 billion in retail real estate assets and a brand designed to contain it all

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Tenon

Branding a professional product to enter and win in the retail space

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Honeywell

Licensing and packaging guidelines for a multi-billion dollar licensed brand

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