Special Projects Problem Solvers

"We’re very happy with the new Double Cross Vodka bottle. Capsule took the award-winning, iconic bottle they originally designed ten years ago and, collaborating with the Double Cross team for over a year, designed a functional bottle with exceptional pourability while matching the brand and high-level aesthetic of the original rectangular bottle."

Linda Gawne Chairman, Double Cross Spirits, LLC

"In our history, we’ve not found success engaging 'experts' - Do what we say and you’ll be successful, just like us. Aaron and the team at Capsule are fantastic. Their 'expertise' is the process of drawing our experience into their system of engagement. Working with them has been a strong illustration of the end result being greater than the sum of the individual parts. Exploring and subsequently forming a partnership with Gavin and Soigne was a huge undertaking. Capsule’s work, and our work together, has provided a strong foundation for our Vision and our marketing. We are already working to define our next project."

Karl Benson Owner, Cooks | Bellecour

"Capsule was an absolute joy to work with in developing our brand identity. They were thorough, thoughtful, and very patient with us. And the final design is something that our entire company has been rallying around. Their additional work on the full brand language documentation was superior. I have never seen such a solid body of work – I can't oversell Capsule. They are truly the cream of the crop– I would recommend them to anyone."

Tony Shoemaker Manager: Industrial Design, Kenmore Sears Holdings Corporation

"Capsule was a great partner for our packaging refresh. Their work was thorough, timely and exactly what we needed. Considerable thought was put into strategy and execution, resulting in an excellent finished product."

Eric Molletta Senior Creative Services Manager, Hydro Flask

"Aaron Keller and the Capsule team are tremendous partners. Their co-creation and brand-building abilities are exceptional. Together we built a brand through their empathetic and collaborative approach and partnership with my Design Leadership team and our broader Tyson team. From journey mapping and their proprietary naming methodology to brandmark design and brand strategy to an assortment of artifacts bringing the brand to life for team members, Capsule proved to be a valued partner."

Vinessa DePinto Director, Brand Design + Strategy, Tyson Foods

“As a founder your brand becomes personal. I've struggled to find success evolving our identity in a way that felt authentic and captured the spirit of Lake One as it grew from a me to a we. Capsule was the only team able to bring it home. From the mark to the language it all just landed and we couldn't have gotten there without their thoughtful guidance.”

Ryan Ruud Founder & CEO, Lake One Digital

"I had the pleasure of working with the Capsule team on a recent rebrand of our company. Right from the start they really dug into our company and industry to really understand where we were as a company and how we would best be positioned. Their process of determining our current state and future state really helped guide us to shape our current culture. They make the process fun by using imagery and wording to help shape the brand and their team was very helpful and engaged through the entire process. What could have been a very large and overwhelming process was made fun and engaging by the entire Capsule team!"

Jessica Grann Chief of Staff and Vice President of Brand & Corporate Communications, National Guardian Life

"Capsule’s creative, technical and research-based approach to developing our new brand resulted in resounding acceptance and excitement! Finally, Minneapolis College’s visuals depict its unique mission of providing access to the transformative power of education in a diverse and dynamic downtown environment. The Capsule team delivered a thorough process and well-thought-out brand elements while keeping the project on its timeline and budget."

Deanna Sheely Chief of Staff and Communications Officer, Minneapolis College

“I was most impressed with Capsule's care, attention to detail, and quality of work throughout this project. Not only did they work with us to find a pricing solution that fit within our budget, they also completed the work on our rebranded site design under the constraint of a tight timeline.”

Stephen Regenold VP Strategy, AllGear Digital

"Working with Capsule turned the daunting process of changing our identity into a refreshing new start. Their patience and perseverance helped us push through difficult decisions and we ended up with a logo and identity that represented our past and prepared us for the future. The new system design provides us with valuable graphic direction for the brand and has been complimented by many of our clients.”

Dan Buettner Founder, Blue Zones LLC

“Capsule’s approach to design gave our team the tools to make decisions quickly. The result was that we were able to get these changes to market fast and realize the results in sales.”

Peter Engel Director of Marketing, Red Wing Shoes