Introducing: Amy Vold

Meet Capsule's newest Crew Member; Relationship Development Director, Amy Vold.

All Business & Marketing Branding Capsule News Design Thinking Guest Thoughts Naming Packaging Shows Work Marketing

The License to Crowdsource a Decision

Is crowdsourcing the right solution?

CAP Job Posting Illustration Acct Executive Blog A 1

Capsule Seeks Assistant Account Executive

Capsule is seeking an Assistant Account Executive who is undaunted by spreadsheets with multiple tabs and provides a level of support that would put Mission Control to shame.

CAP Job Posting Illustration Acct Manager Blog A 1

Capsule Seeks Account Manager

Capsule is seeking a savvy Account Manager with a knack for translating thoughtful design and strategic skill into stronger client relationships.

Methods to Combat Madness

Research is as Research Does: Methodologies

A Mosh Pit of Natural and Organic Products

Expo West 2022

Introducing: Rachel Dille

Meet Capsule's newest Crew Member; Digital Marketing Associate, Rachel Dille.

Introducing: Linnea Austrum

A warm welcome to our newest Senior Designer and Capsule Crew member, Linnea Austrum, as she opens up about life, design and her dream client.

Tackling The Sustainable Packaging Challenge

A panel discussion at the Outdoor Retailer Snow Show

Research is as research does

A serious series on research.

Get Off Your Asterisk and Start Something

Making the most of Twin Cities Startup Week

Stories Worth Remembering

Memory is a fickle thing, does your story stick?

Depth of Personality

Recycle the polyester suit.

Capitalizing on Contextual Awareness

Representing unique moments through messaging.

A Return to the West

Going to Outdoor Retailer tradeshow during a pandemic.

Are you still using taglines, or a more targeted approach?

How headlines can help you hit the bullseye more accurately.

Function, should we talk at this junction?

A more responsible package, designed to deliver more sales.

Personality is part of what a package carries

Is that Double Cross vodka in your Hydro Flask?

Could Christopher Columbus navigate your packaging?

Helping shoppers chart an easier course in the navigation of your packaging experience.

Does this packaging make my footprint look fat?

A more responsible approach to packaging design.

Do fences matter in intellectual property?

Why you need to start from a distinct plot of intellectual property.

What makes a name memorable?

Why it matters for your brand to be memorable.

When is a brand name irrelevant?

The importance of relevancy to your brand name.

Introducing: Adam Brady

Our newest Capsule Crew Member (and Research Associate), Adam Brady opens up about life, love and the pursuit of brands.

Why is naming so f*%king hard?

Three things to know before you start to name anything.

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In Pantones we trust.

Do you?