Meghan Meehan Blog

Introducing: Meghan Meehan

Meet Capsule's newest Crew Member; Associate Experience Strategist, Meghan Meehan.

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All Business & Marketing Branding Capsule News Design Thinking Guest Thoughts Naming Packaging Shows Work Marketing

CAP Job Posting Illustration Blog A 1

Capsule Seeks Relationship Development Manager

We're looking for a clear communicator and connection crafter rolled into one. Think you're up to the task?

CAP 022 hydroflask A 2

Sustainable packaging is a moving vehicle.

Sustainability is changing at a high velocity.

Introducing: Amy Vold

Meet Capsule's newest Crew Member; Relationship Development Director, Amy Vold.

CAP 022 Blog Research Does A 1 1

The License to Crowdsource a Decision

Is crowdsourcing the right solution?

CAP 022 Blog Research Does A 2

Methods to Combat Madness

Research is as Research Does: Methodologies

CAP 000 Blog OR A 1

A Mosh Pit of Natural and Organic Products

Expo West 2022

Rachel Capsule Blog

Introducing: Rachel Dille

Meet Capsule's newest Crew Member; Digital Marketing Associate, Rachel Dille.

Introducing: Linnea Austrum

A warm welcome to our newest Senior Designer and Capsule Crew member, Linnea Austrum, as she opens up about life, design and her dream client.

CAP 000 Blog OR A 1

Tackling The Sustainable Packaging Challenge

A panel discussion at the Outdoor Retailer Snow Show

CAP 022 Blog Research Does A 2

Research is as research does

A serious series on research.

CAP Blog Asterisk A 1

Get Off Your Asterisk and Start Something

Making the most of Twin Cities Startup Week

CAP Blog Sticky Memory A 2

Stories Worth Remembering

Memory is a fickle thing, does your story stick?

CAP Blog Depth A 1

Depth of Personality

Recycle the polyester suit.

CAP Blog Messaging Moments B 1

Capitalizing on Contextual Awareness

Representing unique moments through messaging.

CAP Blog OR Show A 1

A Return to the West

Going to Outdoor Retailer tradeshow during a pandemic.

CAP Blog Targeted Approach A 1

Are you still using taglines, or a more targeted approach?

How headlines can help you hit the bullseye more accurately.

CAP Blog Function Junction A 1

Function, should we talk at this junction?

A more responsible package, designed to deliver more sales.

CAP Blog Packaging Personality A 1

Personality is part of what a package carries

Is that Double Cross vodka in your Hydro Flask?

CAP Blog Christopher Columbus A 1

Could Christopher Columbus navigate your packaging?

Helping shoppers chart an easier course in the navigation of your packaging experience.

CAP Blog Footprints A 1

Does this packaging make my footprint look fat?

A more responsible approach to packaging design.

CAP Blog Fences A 1

Do fences matter in intellectual property?

Why you need to start from a distinct plot of intellectual property.

CAP Blog Memorable Name B 1

What makes a name memorable?

Why it matters for your brand to be memorable.

CAP Blog Irrelevent Name B 1

When is a brand name irrelevant?

The importance of relevancy to your brand name.

Introducing: Adam Brady

Our newest Capsule Crew Member (and Research Associate), Adam Brady opens up about life, love and the pursuit of brands.

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