News and Musings

The Brand Blueprint Fallacy

Why Your Brand is Not a Project and ‘Finished’ Means Forgotten

Memorability – The Economics of Being Remembered

Part 3: Where naming begins to compound

Protectability – Ownership is the Difference Between an Idea and a Name

Part 2: Where Naming Meets Ownership

Capsule Seeks Marketing Manager

Capsule is seeking a marketing manager to help guide and grow our internal marketing engine. We’re looking for someone who is equal parts organizer, communicator, and strategic thinker—someone who can manage the systems, stories, and experiences that bring Capsule to life in the world.

Introducing: Surya Sukumar

Meet Capsule's newest Crew Member. Managing Director, Relationship Development & Strategic Growth, Surya Sukumar.

Capsule Seeks Brand Communication Strategist

Capsule is seeking a skilled writer and brand problem solver who is equal parts creative and analytical, self-driven and collaborative. Someone who has a passion for brands, a way with words and a knack for details to help mold the clay of meaningful insights and ideas into killer brand strategies, communications and experiences. You know, basically someone who maps stars and supernovas (and names them too), to help brands safely get from point A to point B.

Brand Naming and Relevance: Why Obvious Names Stop Short

Part 1: The heavy blanket of comfort in something certain

Naming, The Easiest Hard Thing You’ll Do In Marketing

Why Naming Feels Easy – Until It Isn’t

When Do You Call a Special Projects Agency?

Part 6: Six moments when a special team matters

But What Does This Mean for the Capsule Team?

Part 5: A diverse set of challenges is inspiration fuel

Designing Collaboration

For our sixth installment and limited edition poster release of the Designing Value Poster Series, we’re diving into Collaboration.

The Stakes of Special Projects

Part 4: A new frame of reference

The Meaning Behind a Special Projects Agency

Part 3: Something real in the artificial

Becoming a Special Projects Agency

Part 2: Finding our True Current

Special Projects Agency: A new, less traveled journey.

Part 1: Tracing the River Back to its Source

Designing Education

For our fifth installment and limited edition poster release of the Designing Value Poster Series, we’re diving into Education, what it means to design it and the value it leaves behind.

Intern Spotlight: Alex

Meet our design intern, Alex Clarity!

Giving our Most Valuable Resource: Experience

Co-founder, Aaron Keller, recently represented Capsule in Minneapolis Downtown's Chameleon Program.

Designing Flexibility

For our fourth installment and limited edition poster release of the Designing Value Poster Series, we’re diving into Flexibility, what it means to design it and the value it leaves behind.

Capsule Seeks Design Intern

Capsule is seeking a fresh addition to our team for the summer. Someone who is capable, curious, and motivated to walk the walk, talk the talk, and design the design for brands far and wide alongside our creative team.

PGA Golf Show: Why Are Uniforms So Uniform?

Designing Thoughtfulness

For our third installment and limited edition release of the Designing Value Poster Series, we’re diving into Thoughtfulness.

Build Something Sturdy

Starting, Creating, and Designing a New Offering

Introducing: Dustin Studelska, PhD

Meet Capsule's newest crew member; Brand Communication Strategist, Dustin Studelska, PhD.