When is a brand name irrelevant?

The importance of relevancy to your brand name.

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Introducing: Adam Brady

Our newest Capsule Crew Member (and Research Associate), Adam Brady opens up about life, love and the pursuit of brands.

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Why is naming so f*%king hard?

Three things to know before you start to name anything.

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Capsule is On the Move

See where we're replanting our creative roots.

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Think & Link, Brand New World, with Todd Allard and Jeremy Ericson

We've got a reunion on our hands. Think & Link, Brand New World, is back.

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Think & Link, Brand New World, with Kathy Ireland and Emily Culp

03.05.21 New year, new name. Think & Link, Brand New World, is back for a 2021 season.

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A Familiar Story in Naming

Do you have a familiar naming story to share?

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Now What Do We Do with Intangible Assets?

Brands in a merger or acquisition.

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Why Change a Name?

Think & Link, Pants Optional changes to Think & Link, Brand New World.

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Is the Inside Reflected Out?

When internal changes signal outward change.

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How is Your Brand Aging?

Repositioning, new opportunities and the age of your symbolism.

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How is Your Brand Mark Functioning?

Your mark isn’t working in a modern economy or mediums.

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Is Your Mark an Anchor or a Sail?

How to tell if your mark isn't working for you.

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Think & Link, Brand New World, with Rodney Williams and Franco Denari

02.04.21 Despite our name, we've found the perfect pair. Think & Link, Brand New World, is back.

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Think & Link, Brand New World, with Mark Ritson and... Mark Ritson

01.21.21 Seeing double is okay sometimes. Think & Link, Brand New World, is here.

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Think & Link, Pants Optional, with Hope Frank and Tyler LaMotte

It's just like vacation. Think & Link, Pants Optional, is back.

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Think & Link, Pants Optional, with Ted Wright and Kristian Bush

Just hum and go along with it, Think & Link, Pants Optional, is back.

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Think & Link, Pants Optional, with Amber Case and David Rose

It's a sign of intelligence. Think & Link, Pants Optional, is back.

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Think & Link, Pants Optional, with Lee Wallace and Scott Walker

Hold your coffee carefully, Think & Link, Pants Optional, is back.

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Introducing: Taylor Colt

Our newest Capsule Crew Member (and Designer), Taylor Colt throws caution to the wind and answers a few of our burning questions.

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We're practiced at reverse psychology.

Don't press.