Sanford Health and MeritCare Health System merged in 2009, resulting in the largest not-for-profit rural health care provider in the nation. They called upon Capsule to guide the formation of the new brand, knowing they had to get it right. Stephen Wilson, Sanford's Creative Strategy Manager said, “We turned to Capsule for their expertise in uniting and developing brands."
"To make our new brand live, we knew we needed to own it. The end result is work we are proud of, but, more importantly, we have a brand that honors our legacy, resonates with our stakeholders and positions us for the future. We have Capsule in large part to thank for that success." — Stephen Wilson, Sanford Health’s Creative Strategy Manager
A new signage system was developed by Capsule to unite the visual brand for all Sanford institutions around the country.