Seeking to fulfill the client’s ask to reduce packaging costs, we tested a variety of materials and weights to design a customized metal cap that would reduce the price of packaging production without sacrificing the brand’s premium look and feel. CAD-designed custom stoppers in Double Cross red were also produced, along with a newly designed tamper seal that would work on a rounded bottle rather than the original, rectangular cap design.
In addition to embedding a metal Double Cross mark front and center of the bottle, the mark was molded into the glass at the bottom of the bottle as well. While the original typeface was maintained, typography evolved to stack on itself to fill more bottle space and generate greater brand presence. Many successful elements of the original design were translated into the new bottle, including a horizontally cascading Slovakian poem etched into the back of the bottle.