MAKING IT LOOK AS GOOD AS IT SOUNDS
The logo is strong and simple, emblematic of a dinner bell ringing loud and clear. Friendly and bold, it encapsulates the simple, but meaningful story of calling everyone together for a shared meal and valued memories.
You can’t talk about something until you know what to call it, so Capsule implemented its novel naming approach to uncover Dinner Bell Creamery. The name invokes homey, nostalgic feelings, reminiscent of a warm and inviting sound meant to call everyone around the family table.
PACKAGING AS VIBRANT AS THE FAMILY FARM
The multi-sku packaging system for the award-winning butter and cheese builds on the essence of family farm values and displays this in the form of “Farmhouse Rules” written by Dinner Bell Creamery farmers that are featured on each flavor-locking butter wrap.
A PLAINSPOKEN, FUN LOVING VOICE
Focusing on not only consumers but the farmers responsible for crafting Dinner Bell butter and cheese, messaging took note of the ‘work hard, play hard’ mentality held by Dinner Bell Co-op farmers. Messaging highlights the intense diligence required to craft with care while balancing a fun-loving demeanor that doesn’t take itself too seriously.
THE impact : A launch featuring farmers first
Once packaging efforts were successfully wrapped, Capsule got to work translating the freshly developed Dinner Bell Creamery brand identity into an effective brand launch, designing the website and providing art direction on promotional materials. We also partnered with Acowsay Cinema to craft Dinner Bell’s brand anthem and short spots centering around Dinner Bell farmer family stories.
Dinner Bell Creamery butter and cheese has been enjoying a successful and ongoing brand launch process, finding enthusiastic retail and foodservice partners to roll out product and building a dedicated fanbase in every home where Dinner Bell butter and cheese touches a family table.