![The Dinner Bell brand packaging design photo of cow eating in a field of green.](https://capsule-us.imgix.net/work/Dinner-Bell-Hero.jpg?fit=clip&q=80&w=1800)
![The Dinner Bell Creamery brand logo design with bell and Dinner Bell Creamery over transparent.](https://capsule-us.imgix.net/work/DinnerBell-Logo-V.png?fit=clip&q=80&w=1000)
MAKING IT LOOK AS GOOD AS IT SOUNDS
The logo is strong and simple, emblematic of a dinner bell ringing loud and clear. Friendly and bold, it encapsulates the simple, but meaningful story of calling everyone together for a shared meal and valued memories.
The name
You can’t talk about something until you know what to call it, so Capsule implemented its novel naming approach to uncover Dinner Bell Creamery. The name invokes homey, nostalgic feelings, reminiscent of a warm and inviting sound meant to call everyone around the family table.
![The Dinner Bell Creamery brand name design in red over transparent background.](https://capsule-us.imgix.net/work/Dinner-Bell-Name.png?fit=clip&q=80&w=1000)
![The Dinner Bell brand packaging design with package and stick of butter over blue background.](https://capsule-us.imgix.net/work/Dinner-Bell-Blue.png?fit=clip&q=80&w=1600)
![The Dinner Bell brand packaging design with stick of butter and package on a red background.](https://capsule-us.imgix.net/work/Dinner-Bell-Red.png?fit=clip&q=80&w=1600)
![The Dinner Bell brand packaging design showing top of butter package.](https://capsule-us.imgix.net/work/Dinner-Bell-Photos_09.jpg?fit=clip&q=80&w=1600)
![The Dinner Bell brand packaging design of a cheese package on white.](https://capsule-us.imgix.net/work/Dinner-Bell-Photos_07.jpg?fit=clip&q=80&w=1600)
![The Dinner Bell brand packaging design of single serve butter package designs.](https://capsule-us.imgix.net/work/Dinner-Bell-Photos_08.jpg?fit=clip&q=80&w=1600)
![The Dinner Bell brand packaging design of a colby cheese package over white background.](https://capsule-us.imgix.net/work/Dinner-Bell-Photos_00.jpg?fit=clip&q=80&w=1600)
PACKAGING AS VIBRANT AS THE FAMILY FARM
The multi-sku packaging system for the award-winning butter and cheese builds on the essence of family farm values and displays this in the form of “Farmhouse Rules” written by Dinner Bell Creamery farmers that are featured on each flavor-locking butter wrap.
![The Dinner Bell brand packaging and logo design quote about butter.](https://capsule-us.imgix.net/work/Dinner-Bell-Message-A.png?fit=clip&q=80&w=1600)
![The Dinner Bell brand packaging and logo design with cow image in seal.](https://capsule-us.imgix.net/work/Dinner-Bell-CoOp-Dark.png?fit=clip&q=80&w=1000)
A PLAINSPOKEN, FUN LOVING VOICE
Focusing on not only consumers but the farmers responsible for crafting Dinner Bell butter and cheese, messaging took note of the ‘work hard, play hard’ mentality held by Dinner Bell Co-op farmers. Messaging highlights the intense diligence required to craft with care while balancing a fun-loving demeanor that doesn’t take itself too seriously.
![The Dinner Bell brand packaging design tagline Farmhouse Rules on blue background.](https://capsule-us.imgix.net/work/Dinner-Bell-Rule-00.png?fit=clip&q=80&w=1600)
![The Dinner Bell brand packaging design of tagline Farmhouse Rules on red background.](https://capsule-us.imgix.net/work/Dinner-Bell-Rule-03.png?fit=clip&q=80&w=1600)
![The Dinner Bell brand packaging design text about Farmhouse Rule on red background.](https://capsule-us.imgix.net/work/Dinner-Bell-Rule-02.png?fit=clip&q=80&w=1600)
![The Dinner Bell brand packaging design of tagline Farmhouse Rule on blue background.](https://capsule-us.imgix.net/work/Dinner-Bell-Rule-01.png?fit=clip&q=80&w=1600)
THE impact : A launch featuring farmers first
Once packaging efforts were successfully wrapped, Capsule got to work translating the freshly developed Dinner Bell Creamery brand identity into an effective brand launch, designing the website and providing art direction on promotional materials. We also partnered with Acowsay Cinema to craft Dinner Bell’s brand anthem and short spots centering around Dinner Bell farmer family stories.
Dinner Bell Creamery butter and cheese has been enjoying a successful and ongoing brand launch process, finding enthusiastic retail and foodservice partners to roll out product and building a dedicated fanbase in every home where Dinner Bell butter and cheese touches a family table.