A NEW NOTE IN DARK CHOCOLATE
Capsule used its one of a kind naming process to uncover the name Verse. A new note in dark chocolate, Verse, gets at the idea that when you want to say something worth saying, you take the time to say it well.
SHORT, SWEET AND MEMORABLE
The mark uses the inspiration of cadence, poetry and playing with words to embody the idea of Verse Chocolate in the form of Morse code, with dots and dashes that spell a short, sweet and memorable abbreviation of “VC.”
“With decades in the cocoa industry I have deep knowledge of the chocolate supply chain and the importance of transparency to consumers. Yet I’ve wondered if there is a better way to craft chocolate, support the farmers and design a delicious dark chocolate product. I engaged Capsule to help me craft, position, design and bring our brand story to life. From the beginning, Capsule immersed themselves in the industry, my journey and helped shape the Verse brand – from product design, to naming, to logo, the brand narrative and the packaging design, the Capsule team was my trusted partner from early stage development to launch. And the result is a brand story and experience that has everyone humming a new Verse, healthy dark chocolate.” — Scott Walker, Founder, Verse Chocolate