The GreenSeam brand design on farmland background photograph.


Seeking to distinguish the Southern Minnesota and Northern Iowa region as the Silicon Valley of agricultural business and tech, Capsule worked closely with the Greater Mankato Growth (GMG) board to rename and promote the region on a national and international level. The GreenSeam is where agriculture, technology and ideas flourish.

The GreenSeam brand logo design on white background.

GreenSeam. The word "green" represents the unique natural green hue of the area, rich with water, river valleys and fertile soil. Rich with new ideas. Green represents success and prosperity. A seam is a rich strip of natural resources found in the earth. A seam is where things come together, many different patches and parts working together as a whole to create a larger tapestry.

The GreenSeam brand logo design business cards in a stack on a white surface.


"Looking at this Logo you will probably see crop rows or conservation terracing. How about a leaf or an electronic circuit board, perhaps? Maybe the letter 'G' for GreenSeam or for global, and maybe a letter 'L' for local. The dot in the middle reads almost as a place on a map and the shades or gradient color resembles the diversity of our region. The most diverse, the most balanced and the most sustainable." — Jonathan Zierdt, President, Greater Mankato Growth

The GreenSeam brand logo design on street banners over a blue sky.

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