Capsule packaging concepts printed on table with designers reviewing.

In a word

Putting a name to what Capsule does can be tricky. We aren’t your run-of-the-mill agency, marketing firm or design shop. We're an altogether different breed. Settling on a single adjective is tough when you're always adding new notches to your creative toolbelt. As soon as we master a skill, we launch back into the unknown to get started on developing the next one. So if you asked us to describe what we do in a word, we guess our word would be - we can't.

Dream

Dreaming takes boulder like concepts, and skips the step of rolling them uphill in preference to launching them into space with catapults. We've curated a crew of high-functioning daydreamers that routinely test the limits of the space time continuum and endlessly asks how to make things shrink, stick, fit, flip, hint, hover, pop, whistle, disappear, inspire, mesmerize, speed up, bring forth, ring true, challenge convention, give goosebumps or work without batteries.

Branded Capsule illustration of unicorn jumping over planet.

Do

Do is the knock on the door, the twitch of the muscle, the flip of the switch. Do is where dreams hit the ground running. Do takes dream-charged currents of energy and puts them to work, encapsulating them in solid form for others to "ooh" and "ahh" at.

Branded Capsule illustration of rocket ship launching off.

Tweak

Reality is a force to be reckoned with. It blows fuses and bursts bubbles with little bias toward whom an idea belongs to. Building a strong enough vessel to hold all that meaning and purpose you've poured into your brand; while withstanding the full gravitational pull of reality is a near herculean feat. One and done solutions are mythical beasts. Continual revisions and tweaks must be made to ensure your lightbulb idea isn't shattered in the real world.

Branded Capsule graphic illustration of machine levers moving.

Repeat

After dragons have been marked on the map and corrections to course have been carefully made, we do it all over again. And again. Until kinks have been annihilated and "problem" is just a modifier used to describe your middle child.

Branded Capsule graphic illustration of ferris wheel.

Work Buddies

We decided to nix niches a long time ago. We've worked indoors and outdoors. Strategized for non-profits and billion dollar industries. Researched for brands young and old. Our refusal to limit our work to one specific industry, combined with the fulfillment we get from poking problems others wouldn't touch with ten foot poles, has earned us quite the Rolodex of collaborators over the past 20 years.

International Brands

Red Wing Shoes logo design in black and white.
Smartwool logo design in black and white.
Fisher Price logo design in black and white.
Craftsman client logo in black and white.
Cargill client experience logo in black and white.
Herman Miller client experience logo in black and white.
Patagonia client experience logo in black and white.
Target client experience logo in black and white.
3M client experience logo in black and white.
Pepsi client experience logo in black and white.
Mattel client experience logo in black and white.
John Deere client experience logo in black and white.

Lifestyle Brands

ArcTeryx logo in black and white for client list.
Smartwool logo design in black and white.
Yakima logo in black and white for client branding list.
Leatherman logo in black and white for client branding list.
Red Wing Shoes logo design in black and white.
Patagonia client experience logo in black and white.
Hydro Flask logo design in black and white for client branding list.
Outdoor Research Logo in black and white for client branding list.
Stansport Logo in black and white for client branding list.
Alpine Aire Logo in black and white for client branding list.
Irish Setter logo for client branding list.
Nemo Equipment logo in black and white for client branding list.

Business-to-Business Brands

Herman Miller client experience logo in black and white.
Minneapolis Downtown Council logo for client branding list.
Edens logo design for business brand client list.
Grey Plant Mooty logo design for business brand client list.
Spec Mix logo design for business branding client list.
Stahl logo design for business brand client list.
Dynegy logo design for business brand client list.
Wipfli logo design for business brand client list.
Honeywell logo for business brand client list.
3 Wire logo design for business brand client list.
Ecolab logo design for business brand client list.
Medtronic logo for start up brand client list.

Startup Brands

Wonderly Logo design for start up brand client list.
Take16 Logo design for start up brand client list.
Symyx Logo design for start up brand client list.
Quirky Logo design for start up brand client list.
Otso Logo design for start up brand client list.
Alpine Aire Logo in black and white for client branding list.
Teddy Needs Bath logo design for start up brand client list.
Savor Crafted logo design for start up brand client list.
Rethink water logo design for start up brand client list.
Greenseam logo design for start up brand client list.
Double Cross Vodka logo design for start up brand client list.
75F logo design for start up brand client list.

All of our carrier pigeons are out at the moment, so you'll have to make due with a button.

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