Simplifying the path between challenge and change

Change is hard. And, the route to it is rarely without a fork, detour or roadblock or two. Leveraging our disciplines in research, strategy, messaging and design, Capsule provides a well-practiced process, perspective and final product tailored to your brand’s special project and transformation journey, simplifying your path between challenge and change.

THERE'S ONLY A THREE LETTER DIFFERENCE, AFTER ALL.

WHAT'S A 'SPECIAL PROJECT'?

When the way forward is hindered by barriers bespoke to your brand, we call it a ‘special project.’  

You know, those projects where the challenge is so unique, it stands out like a sore thumb. Where internal capacity is tapped, timelines and bottom lines have been exhausted and no Google search term can save you. 

Call it a quirk, an outlier or a curveball in your brand's plan, we believe everyone has at least one piece of their puzzle that doesn't quite match the picture on the box. 


TYPES OF PROJECTS

Projects can reach special status at any time in a brand's lifespan, but we tend to find the following inflection points to bring about the most substantial of challenges, and potential for the most rewarding of outcomes:

Crafting concepts from the ground up
Distilling distinct parts and unique voices into one cohesive story
BGM
Carving out a brand’s distinct spot in a crowded space
Fine tuning experiences to reduce friction and improve functionality
Pivoting your identity to reflect a new direction or underscore a core value
Creating opportunities to unlock new growth potential

Bespoke doesn’t begin to describe…

Bring us your peculiar, your outlandish, your strange. Don’t see a “solve” to your unique brand problem? You have the option to order Capsule a'la Carte. 

  • Building a Puffy Coat Kiosk

  • Inventing a New Potato Chip Brand

  • Designing a Heart Monitor Interface

  • Inventing a Charity for America’s Team

  • Baby Naming Ideation Session

  • Taste Testing Chocolate

  • Last Minute Dog-sitting

TOOLS OF THE TRADE

We believe the solutions your brand deserves should be as unique as the challenges it faces. So instead of a fixed menu of offerings, our work is made-to-order. The tools in our flexible skill set can be easily mixed and matched to help you navigate new territory, solve complex challenges and initiate exceptional experiences.