The Physics of Brand
In a word
Putting a name to what Capsule does can be tricky. We aren’t your run-of-the-mill agency, marketing firm or design shop. We're an altogether different breed. Settling on a single adjective is tough when you're always adding new notches to your creative toolbelt. As soon as we master a skill, we launch back into the unknown to get started on developing the next one. So if you asked us to describe what we do in a word, we guess our word would be - we can't.
Dream
Dreaming takes boulder like concepts, and skips the step of rolling them uphill in preference to launching them into space with catapults. We've curated a crew of high-functioning daydreamers that routinely test the limits of the space time continuum and endlessly asks how to make things shrink, stick, fit, flip, hint, hover, pop, whistle, disappear, inspire, mesmerize, speed up, bring forth, ring true, challenge convention, give goosebumps or work without batteries.
Do
Do is the knock on the door, the twitch of the muscle, the flip of the switch. Do is where dreams hit the ground running. Do takes dream-charged currents of energy and puts them to work, encapsulating them in solid form for others to "ooh" and "ahh" at.
Tweak
Reality is a force to be reckoned with. It blows fuses and bursts bubbles with little bias toward whom an idea belongs to. Building a strong enough vessel to hold all that meaning and purpose you've poured into your brand; while withstanding the full gravitational pull of reality is a near herculean feat. One and done solutions are mythical beasts. Continual revisions and tweaks must be made to ensure your lightbulb idea isn't shattered in the real world.
Repeat
After dragons have been marked on the map and corrections to course have been carefully made, we do it all over again. And again. Until kinks have been annihilated and "problem" is just a modifier used to describe your middle child.
We believe the sum is a hell of a lot more interesting when you understand the parts that make it up. When quality insights are the bottom line, we're willing to do whatever it takes to get the goods – cut eye holes in newspapers, perform stakeouts, kick down doors and engage in high-speed chases. We also do in-aisle research.
- Exploratory
- In-aisle Research
- Concept Testing
- Implicit Association Testing
- White Space Identification
- Brand Valuation and Analysis
- Quantitative Consumer Insights
This is the part where you ditch the fortune cookies, Zoltar Machines and Magic 8 Balls, and instead, leverage insight and creativity to form plans for brand conquest that would send shivers down Napolean's little spine.
- Brand Strategy
- Experience Strategy
- Journey Mapping
- Marketing Planning
- Messaging Strategy
Design is more than just drawing or sketching. Design is dreaming, preparing, researching, planning, building, then testing and sharing again and again. It's more than something you look at. It's something you interact with. It's something you exist with. And we want you to exist with something better.
Our Work- Brand Identity
- Packaging and Display
- Visual Identity System
- Digital and Website
- Marketing Collateral
- Signage and Experiences
When it comes to naming, you shouldn't skimp. Names tell others who you are and what you're about. They're used to rouse spirits, inspire action and, if used correctly, as a kind of shorthand for meaningful messages. Names are a form of inspiration. Except for Chad. Sorry, Chads.
- Name Ideation
- Meaning Testing
- Preliminary Trademark Clearance
- Naming Consultation
- International Trademark Naming
Don't see a solve to your unique brand problem above? You have the option to order Capsule a'la Carte. Bring us your peculiar, your outlandish, your strange. We have an appetite for new and interesting problems that borders on the voracious and we'd rather not have to start ordering from one of those boxed meal kits to satisfy it. Those things are f@$&ing expensive.
- Puffy Coat Kiosk Design
- Inventing a New Potato Chip Brand
- Heart Monitor Interface Design
- Inventing a Charity for America's Team
- Baby Naming Ideation Sessions
- Chocolate Taste Testing
- Last Minute Dog-sitting
Work Buddies
We decided to nix niches a long time ago. We've worked indoors and outdoors. Strategized for non-profits and billion dollar industries. Researched for brands young and old. Our refusal to limit our work to one specific industry, combined with the fulfillment we get from poking problems others wouldn't touch with ten foot poles, has earned us quite the Rolodex of collaborators over the past 20 years.
International Brands
Lifestyle Brands
Startup Brands
Business-to-Business Brands
