Simplifying the path between challenge and change
Change is hard. And, the route to it is rarely without a fork, detour or roadblock or two. When the way forward is hindered by barriers bespoke to your brand, Capsule calls it a ‘special project.’ Leveraging our disciplines in research, strategy, messaging and design, we provide a process, perspective and final product that’s tailored to your brand’s transformation journey and simplifies your path between challenge and change.
THERE'S ONLY A THREE LETTER DIFFERENCE, AFTER ALL.
WHAT MAKES A PROJECT SPECIAL?
Whether you prefer to call it a quirk, an outlier or a curveball, we believe every brand has at least one piece of their puzzle that doesn't quite match the picture on the box. We’re drawn to special projects where the challenge is so unique it stands out like a sore thumb. Where no Google search term known to man exists to save you. Where complexity grows exponentially. Where the capacity of internal teams have hit their limits, and timelines and bottom lines have been all but exhausted. Where the road less traveled is the optimal route.
TYPES OF PROJECTS
We’ve found that a project achieves special status when it falls into one of the following categories:
Bespoke doesn’t begin to describe…
Bring us your peculiar, your outlandish, your strange. Don’t see a “solve” to your unique brand problem? You have the option to order Capsule a'la Carte.
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Building a Puffy Coat Kiosk
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Inventing a New Potato Chip Brand
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Designing a Heart Monitor Interface
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Inventing a Charity for America’s Team
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Baby Naming Ideation Session
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Taste Testing Chocolate
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Last Minute Dog-sitting
TOOLS OF THE TRADE
We believe the solutions your brand deserves should be as unique as the challenges it faces. So instead of a fixed menu of offerings, our work is made-to-order. The tools in our flexible skill set can be easily mixed and matched to help you navigate new territory, solve complex challenges and initiate exceptional experiences.
