A shining light in the dark, a guide and source of comfort in even the most uncertain of times.
"Aaron Keller and the Capsule team are tremendous partners. Their co-creation and brand-building abilities are exceptional. Together we built a brand through their empathetic and collaborative approach and partnership with my Design Leadership team and our broader Tyson team. From journey mapping and their proprietary naming methodology to brandmark design and brand strategy to an assortment of artifacts bringing the brand to life for team members, Capsule proved to be a valued partner." — Vinessa DePinto Director, Brand Design + Strategy