A SYSTEMATIC APPROACH TO THE PACKAGE
With these research findings informing the rest of the project, Capsule developed a packaging update designed to more clearly communicate product benefits and the brand position to enable Hydro Flask to stand out among competition on the shelf. The design had to consider, and be consistent with, packaging across multiple products (i.e. soft goods, water bottles, and accessories) and package structures (i.e. belly bands and hangtags). The final package design had to play a key role in facilitating the consumer buying decision.