Sitka Gear
A targeted packaging strategy
American Veterinary Group
Cultural insights, strategy and brand identity for a growing pet provider
Double Cross Vodka
Building a bottle for the perfect pour
Hydro Flask
The go-to container for all beverage types and temperatures is known for both its vibrant colors and sleek designs
Patagonia Baselayer
Reimagining the “sushi roll” structure with consumer research
Osprey
Setting the industry packaging system standard to a new altitude.
LL Flooring
Providing a legacy flooring brand with a new footing
Bright Blue Health Center
Creating a clinic that makes wellness less overwhelming
Verse Chocolate
Identifying the white space in a crowded dark chocolate market
National Guardian Life
Protecting a legacy while growing for the future
Foxtrot
Choreographing a rebrand for a nimble marketing group
Patagonia Hang Tags
Crafting a hardworking hang tag through consumer collaboration
Hexa Recreational Products
Fabricating the world’s first functioning puffy coat kiosk
NEMO Equipment
A distinctive packaging system for a plethora of SKUs
Blue Zones
Branding the world’s healthiest regions
GreenSeam
Branding the “Silicon Valley” of agribusiness
Wonderly
Adding more than a wink of personality to a software startup
Pacha Soap
Using in-aisle research to inform a squeaky clean package
Red Wing Shoes
Re-feathering an iconic logo to work even harder
Brilliant
Reflecting a brand purpose of “illuminating style”
Stahl Construction
Constructing an updated look for a brand that builds with integrity
Cargill
Naming a new venture for the country’s largest privately held company
Minneapolis College
Giving a century-old institution a vibrant visual system
Altierus Career College
Rebranding a “for profit” college to a “for trades” school.
Open Acres
Inventing a fresh brand for the aisles of Spartan Nash
Yakima
Designing a packaging system for optimal navigation
Otso Cycles
Inventing a fictional character to brand a new line of fat tire bikes
Towerside Innovation District
Branding the neighborhood that binds the Twin Cities together
Dynegy
Refreshing an energy brand on a better path in power generation
Baldinger Bakery
Inventing, branding and launching a premium sprouted wheat burger bun
Moss
Brand consolidation and refreshing a brand architecture worth putting on display
AlpineAire Foods
The package design and messaging that delivered a massive increase in sales
Fox River Socks
Years of special projects, starting with Shucking Awesome socks
Sanford Health
Merging two billion dollar brands in healthcare without dropping any equity
Smartwool
Seven years of packaging designed to be more efficient and environmentally responsible
Schroeder
The brand, messaging and packaging where it all started
Schwinn
The mass market bike brand saved from the scrap heap to mean something again
Craftsman
Adding to an iconic American brand, something special in an emblem
WineHaven
Our Queen Bee wine bottle design, selling more mead than anyone knew
Irish Setter
The refresh of this Red Wing Shoes brand to find a more precise market fit
Northwestern College
Designing a new seal and identity to a college with a national audience.
Caribou Coffee
Starting with the ‘bou experience design and extending to package design concepting
Edens
Over 2 billion in retail real estate assets and a brand designed to contain it all
Tenon
Branding a professional product to enter and win in the retail space
