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All B2B B2C Brand Identity Naming Messaging Strategy Packaging Experiential Digital Research

Double Cross Vodka

Building a bottle for the perfect pour

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A Double Cross Vodka brand bottle design and glass on a bar table.

Hydro Flask

The go-to container for all beverage types and temperatures is known for both its vibrant colors and sleek designs

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Patagonia Baselayer

Reimagining the “sushi roll” structure with consumer research

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The Patagonia brand design craft paper packaging in octagon shape with label.

Osprey

Setting the industry packaging system standard to a new altitude.

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LL Flooring

Providing a legacy flooring brand with a new footing

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Bright Blue Health Center

Creating a clinic that makes wellness less overwhelming

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Verse Chocolate

Identifying the white space in a crowded dark chocolate market

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Verse Chocolate brand packaging design with three packages of chocolate on green background.

National Guardian Life

Protecting a legacy while growing for the future

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Foxtrot

Choreographing a rebrand for a nimble marketing group

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Patagonia Hang Tags

Crafting a hardworking hang tag through consumer collaboration

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The Patagonia brand packaging design photo of woman shopping for coat in retail display.

Hexa Recreational Products

Fabricating the world’s first functioning puffy coat kiosk

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NEMO Equipment

A distinctive packaging system for a plethora of SKUs

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Nemo Equipment brand packaging design in display of package varieties.

Blue Zones

Branding the world’s healthiest regions

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GreenSeam

Branding the “Silicon Valley” of agribusiness

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The GreenSeam brand logo design icon on white background.

Wonderly

Adding more than a wink of personality to a software startup

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Pacha Soap

Using in-aisle research to inform a squeaky clean package

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The Pacha Soap brand packaging design in liquid package on countertop with people behind.

Red Wing Shoes

Re-feathering an iconic logo to work even harder

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Brilliant

Reflecting a brand purpose of “illuminating style”

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Stahl Construction

Constructing an updated look for a brand that builds with integrity

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The Stahl Construction brand logo design icon of orange shield on black background.

Cargill

Naming a new venture for the country’s largest privately held company

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The Cargill Likewise brand name design with honey tool dripping with honey.

Minneapolis College

Giving a century-old institution a vibrant visual system

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Altierus Career College

Rebranding a “for profit” college to a “for trades” school.

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The Altierus Career College brand logo design icon with orange and red icon on white background.

Open Acres

Inventing a fresh brand for the aisles of Spartan Nash

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The Open Acres brand logo design with white type on grey and yellow circle background.

Yakima

Designing a packaging system for optimal navigation

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The Yakama brand packaging design boxes of bike racks in red on white background.

Otso Cycles

Inventing a fictional character to brand a new line of fat tire bikes

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Towerside Innovation District

Branding the neighborhood that binds the Twin Cities together

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The Towerside Innovation District brand logo design in white on purple background.

Dynegy

Refreshing an energy brand on a better path in power generation

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The Dynegy energy brand logo design with blue fin and red bird with white background.

Baldinger Bakery

Inventing, branding and launching a premium sprouted wheat burger bun

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Two savor crafted bread package and branding designs.

Moss

Brand consolidation and refreshing a brand architecture worth putting on display

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AlpineAire Foods

The package design and messaging that delivered a massive increase in sales

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Fox River Socks

Years of special projects, starting with Shucking Awesome socks

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Sanford Health

Merging two billion dollar brands in healthcare without dropping any equity

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Smartwool

Seven years of packaging designed to be more efficient and environmentally responsible

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Smartwool Socks packaging system with Hike, Lifestyle and Outdoor package designs.

Schroeder

The brand, messaging and packaging where it all started

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Three Schroeder milk bottle designs with unique graphics for skim, one percent and two percent.

Schwinn

The mass market bike brand saved from the scrap heap to mean something again

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Craftsman

Adding to an iconic American brand, something special in an emblem

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The Craftsman logo design in color on a maroon background.

WineHaven

Our Queen Bee wine bottle design, selling more mead than anyone knew

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Five bottle label designs for flavors of Winehaven wine.

Irish Setter

The refresh of this Red Wing Shoes brand to find a more precise market fit

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Irish Setter Work logo design for Red Wing Shoes.

Northwestern College

Designing a new seal and identity to a college with a national audience.

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Caribou Coffee

Starting with the ‘bou experience design and extending to package design concepting

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Edens

Over 2 billion in retail real estate assets and a brand designed to contain it all

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Tenon

Branding a professional product to enter and win in the retail space

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