Honeywell Packaging Guidelines
Looking to dig a six-foot hole for your brand? License it to everyone and their uncle while providing no requirements and guidelines for use of the identity and packaging elements. Honeywell is a multi-billion dollar brand and certainly took the smart approach to protect their largest asset by asking Capsule to design and write a requirements and guidelines document.
Capsule worked with the Honeywell corporate communications and licensing team to develop a set of packaging guidelines for consumer packaged goods. Our objective was to set clear guides for future use of the Honeywell brand in consumer packaging and specific packaging guidelines to help retain the value of the Honeywell brand as it was leveraged in a consumer product licensing initiative.