Dynegy

Summary

Refreshing an energy brand on a better path in power generation

The Challenge

Looking for a boost in their national brand, the power company teamed up with Capsule to re-energize their brand that operates throughout the Midwest, Northeast and West Coast regions of the United States.

The Dynegy energy brand logo design with blue fin and red bird on white background.
The Dynegy energy brand business card designs in two stacks on a blue background.
The Dynegy energy brand hardhat design with fact sheet design in the background.

Originally designed to signify a phoenix rising from the ashes, the logo morphed into a monogram with energetic and trustworthy colors. By supporting new honest, attentive and positive leadership, Dynegy's new monogram is a bright new chapter in their company history to accompany these initiatives.

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