MEANING
Tenon is representative of an object built to last and intentionally crafted to fit seamlessly together with other pieces.
THE SOLUTION
We took TCC Leadership through our in-depth strategy process to uncover the foundation on which the brand would be built. We continued to build upon our research and strategy efforts, and developed a brand name that was distinct and aligned with the key offerings and differentiators of the new product line.
With naming complete, we got to work assembling an enduring brand mark, built to last as it was applied across collateral and an impressive range of unique packaging skus. The Tenon mark introduces a signature orange into the category and highlights elements of strength, modernity and upward progression.
THE IMPACT
The resulting brand identity has been applied across hundreds of applications, including product packaging SKU’s, wearables, tradeshow booths and digital and physical collateral and has taken center stage as a leading product brand promoted by TCC.
