Capsule designed a visual language that could comfortably mingle with multi-billion dollar corporations. Advertisements, brochures and the website all had to be rethought, reformed and reproduced. Most important, updated communications had to capture attention in a highly competitive market. The “Building Retail” concept was developed with photography, color and graphics all playing key roles in accurately articulating the brand. Six years later, having successfully weathered the recent recession, Edens & Avant reached out to Capsule again to assist with their next phase of brand evolution.