Hydro Flask Outdoor Kitchen
CHALLENGE
Ongoing client, Hydro Flask, was in need of fresh packaging for their new line of dining ware, Outdoor Kitchen, and engaged Capsule with the task of fulfilling their ask. Enthusiastically digging into the project, Capsule began the work of developing a system that could balance a premium look and feel, while elevating an already environmentally conscious brand with even more sustainable packaging, making it even more attractive to its valuable retail partners.
Solution
In order to improve the sustainability of this packaging system, less materials were used, recyclable friendly print processes were utilized, biodegradable adhesives were explored and any trace of plastics, foils or varnishes were eliminated, resulting in a look so clean, you could practically eat off of it.
A clean, neutral color palette was consistently applied across the packaging system, providing a simple, yet premium look that gave the colors of the actual products a chance to shine.
The utilized packaging solution was designed to help the new product line visually stand apart and provide additional shopping navigation for consumers. Distinctive visual cues were incorporated into the packaging system to signal to customers that these appetizing new products are an exciting extension of the Hydro Flask brand they already know and love.
Aware that shopping for dining gear can often be as tactile of an activity as eating a meal itself, the packaging system was developed with consumer interaction in mind. Plates can be stacked, utensils can be simply pulled out and handled, and lids on bowls can be effortlessly lifted off and replaced, allowing customers an easier exploration experience of Outdoor Kitchen products in-aisle.
Impact
With a system employing limited material use and improved sustainability practices, Outdoor Kitchen was successfully accepted and launched in REI and other noted outdoor retailers. The resulting packaging solution for Outdoor Kitchen creates a versatile system that can be applied to future products as the line expands, aiding it in its mission of helping customers “dine well, wherever”.