Wolf Tooth Components approached Capsule with a need for a brand identity overarching an innovative fat-tire capable, narrow Q factor bike and a stainless steel Cross/Gravel bike. The name and the logo needed to reflect the adventurous and tough nature of the bikes, so Otso Cycles was born.
"Developing a logo and brand identity is very daunting for a new company. We knew it was important, but we didn't know where to even begin. The team at Capsule took the time to understand our company and our products and then worked with us to build a logo and identity that really resonates with our customers. They went above and beyond to make every detail perfect!" — Dan Dittmer, Mechanical Engineer / Creative Director, Otso Cycles