Otso Cycles

Summary

Inventing a fictional character to brand a new line of fat tire bikes

The Challenge

Wolf Tooth Components approached Capsule with a need for a brand identity overarching an innovative fat-tire capable, narrow Q factor bike and a stainless steel Cross/Gravel bike. The name and the logo needed to reflect the adventurous and tough nature of the bikes, so Otso Cycles was born.

The OTSO bike brand logo design with bear with crown on white background.
The OTSO bike brand logo design components with bear crown and arrows.

Testimonial

"Developing a logo and brand identity is very daunting for a new company. We knew it was important, but we didn't know where to even begin. The team at Capsule took the time to understand our company and our products and then worked with us to build a logo and identity that really resonates with our customers. They went above and beyond to make every detail perfect!"

Dan Dittmer Mechanical Engineer & Creative Director

The OTSO bike brand logo design on a bike with rider on a trail.
Otso Cycles Capsule Design
The OTSO bike brand design with bear with crown on a fat tire bike.
The OTSO Cycles brand logo design with bear with crown on a white background.
CAP Otso Bike 18