Lakewinds Food Co-Op
Summary
Updating an outdoor signage system to be as fresh as the fare served inside
The Challenge
Lakewinds Food Co-op had a need to bring their new brand to life consistently across their unique storefronts and signage constraints in a way that visually and experientially expressed new brand elements such as the logo and typeface.
The Solution
Using Lakewinds' new brand elements, Capsule developed a signage system design and guidelines flexible to work across all new storefront parameters and retrofit current stores.
Boots on the Ground
The project began with a thorough download of the Lakewinds brand and an expression of needs from the client. The Capsule team then visited all three Lakewinds stores with the client and a sign vendor to assess the current buildings and signage, paying attention to the approach to each by car and by foot. Sightlines, building materials, exterior use, parking and street access were considered when designing the new system.
Brand in Application
Designs spanned across every graphic, material and treatment application of the signage system, from the logo, messaging and iconography application on each entrance and exterior, to window decals, awnings and metal installations.
In addition the system helped support wayfinding in all forms, with standalone signage structure design, directional signage, pole banners, illuminated channel letters, floor graphics canopy signs and architectural lighting integrations.
The Impact
The result is a fresh look that ensured each unique store would share a common brand look and feel, with clear navigation and an expression that is natural and modern.
TESTIMONIAL
“We have received such great feedback from both shoppers and community members on the improved aesthetic and investment. Please let the team know we have been so happy!”
Amy Campbell Marketing Director, Lakewinds Food Co-Op
