Yakima

Shopping for vehicle racks and carriers can be complicated, so thoughtful design in packaging and retail displays is essential to create a positive shopping experience. Yakima, a premier manufacturer of racks and carriers for outdoor recreational products, needed their packaging and display system to be redesigned for more impact and easier product and feature navigation. After research and retail display analysis, Capsule designed a new packaging and retail display system for Yakima customers.

The Yakama brand packaging design box of bike racks in red on white background.
The Yakama brand packaging design box of bike rack in red on white background.
The Yakama brand packaging design box of bike rack tower in red on white background.
The Yakama brand packaging design box of bike rack key in red on white background.
The Yakama brand packaging design box of bike rack tool in red on white background.
The Yakama brand packaging design box of bike hitch rack in red on white background.

Testimonial

"The response to the packaging is tremendous, and I want to thank all of Capsule for getting us to where we needed to be." — Bobbie Parisi, Global VP of Brand, Yakima

The Yakama brand packaging design retail display for wall in Dicks Sporting Goods.

In order to adapt to a wide variety of retail situations, a design with a high degree of modularity allows the individual pieces to be mixed and matched. The display was designed to display the products in an easy step-by-step overview, allowing the consumer to purchase with confidence.

The Yakama brand packaging design display with bike racks in red on white background.
The Yakama brand packaging design display model of bike rack in red on white background.
The Yakama brand packaging design retail display boxes of bike rack in red on white background.
The Yakama brand packaging design retail display of bike racks in red on white background.

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