Yakima

Summary

Designing a packaging system for optimal navigation

The Challenge

Shopping for vehicle racks and carriers can be complicated, so thoughtful design in packaging and retail displays is essential to create a positive shopping experience. Yakima, a premier manufacturer of racks and carriers for outdoor recreational products, needed their packaging and display system to be redesigned for more impact and easier product and feature navigation. After research and retail display analysis, Capsule designed a new packaging and retail display system for Yakima customers.

The Yakama brand packaging design box of bike racks in red on white background.
The Yakama brand packaging design box of bike rack in red on white background.
CAP Yakima Package 06
CAP Yakima Package 07
CAP Yakima Package 04
CAP Yakima Package 05
The Yakama brand packaging design retail display for wall in Dicks Sporting Goods.

In order to adapt to a wide variety of retail situations, a design with a high degree of modularity allows the individual pieces to be mixed and matched. The display was designed to display the products in an easy step-by-step overview, allowing the consumer to purchase with confidence.

Yakima Display 05
Yakima Display 01
Yakima Display 03
Yakima Display 02

Client Testimonial

"The response to the packaging is tremendous, and I want to thank all of Capsule for getting us to where we needed to be."

Bobbie Parisi, Global VP of Brand Yakima

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