Hexa Recreational Products
The Challenge
How do you captivate the consumer of today as a niche-specialty retailer? When customization and personalization are king, it’s often difficult for small retail players to compete with big brands and mega-retailers while turning a profit at the same time. When New Normal Consulting approached Capsule on behalf of high-end manufacturer, Hexa Recreational Products, the inkling of an idea for a customizable jacket kiosk was present. Capsule’s job? Turn that inkling into tangible reality.
The Solution
The custom jacket kiosks were initially displayed at two boutique outdoor stores: Ute Mountaineer in Aspen, CO. and Midwest Mountaineering in Minneapolis, MN., and were received by consumers with rousing enthusiasm. Since the soft rollout, kiosks have been expanded to a total of 8 different locations and are continuing to succeed in simplifying the customization process that consumers crave.
The Impact
"Designed by you, Built for life," created by Capsule, is the official tagline for the project. Not only are these jackets built to last a lifetime, each kiosk user also has the unique opportunity to create a jacket that is completely customized to their specifications, including arm length, fit, jacket color, and zipper location.
