A collage of colorful retail and event stage displays for Moss event and exhibit manufacturer.


Moss, Inc., a premier provider and manufacturer of tension fabric for exhibits, retail event branding and sports venues and events, engaged with Capsule in the strategic planning and refinement of its overall brand family. Cluttered with a disjointed brand strategy and identity, Moss’ parent brand and sub brands needed to simplify their approach and family hierarchy.

A Moss exhibit and display manufacturer logo design and branding in gray on a white background.
Moss Exhibits, Sports, Retail and Events logo design and brand architecture in red, yellow, blue and green.
Six Moss exhibit and display manufacturers' business card design and branding in green, blue and red on white background.

Capsule designed a brand identity for the corporate brand, then stepped through a hierarchy exploration to determine how the selected identity would apply to each of the product brands. After the selected direction was chosen, Capsule created a comprehensive system design to communicate the difference between the corporate and product brands.

Moss exhibit booth design with concrete structure reading powerful branded experiences
Moss exhibit booth design with logo, experience is everything tagline, and orange sculpture.
Moss exhibit booth with branding and logo.
Moss exhibit booth with meeting room and hallway.
Moss display banner design and branding with soccer player and tagline reading a new way of thinking in the marketplace.

Houston, we want your problems.