A LOGO that brings everything together
Utilizing distinct pieces that form a cohesive whole, the logo designed signifies the respective elements coming together, like the land, farmers, sourcers and the distributors that collectively work to bring this product into its perfected final form. Arranged in a circular pattern, this mark pays homage to the name through the use of an abstracted sunburst, communicating associations with both growth and intentional movement.
The distressed style of this logo alludes to something handmade, yet natural. This rooted feeling is underscored further, as the logo intentionally points inward, representing a singular, central source from which ingredients are derived.