Irish Setter
The Challenge
Red Wing Shoes saw an opportunity to leverage the hunting consumer's familiarity with the Irish Setter brand by bringing an affordable shoe product to the work market. Capsule developed a strategy to introduce the brand, then designed a mark and configured a tool kit for application needs. The result was a successful launch of Irish Setter into stores and onto the feet of consumers.
The brand was designed with a variety of mediums and situations in mind. This gave the shoe design team the ability to stamp the brand on any material, style or color pattern.
