Open Acres

Summary

Inventing a fresh brand for the aisles of Spartan Nash

The Challenge

A food brand that provided high-quality, premium food products without a high cost was missing from grocery stores. Open Acres, a brand created to help families make healthier food choices, sought to fill that gap. Using research and a knowledge of the current food product design landscape, Capsule created the name, logo and packaging for the new line.

The Open Acres brand logo design with white type on grey and yellow circular background.
The Open Acres brand logo design with six varieties with white type on grey and yellow circle background.
The Open Acres brand packaging design with two burger packages on a white background.
The Open Acres brand packaging design for salmon product showing both back and front of package.
The Open Acres brand packaging design with rotisserie chicken in red package on white background.
The Open Acres brand packaging design with shrimp product in three package types on white.

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