With a vision for an advanced and smarter building automation future, 75F engaged Capsule for a branding refresh to establish their brand foundation and identity in the “Internet of Things” marketplace.

A 75F logo in orange next to the word mark design in gray on a white background.


“Capsule has been fantastic to work with. They not only designed a great logo and wordmark, they helped hone our brand and marketing message. The whole experience really helped crystalize our vision for the near future.” — Deepinder Singh, 75F CEO

A stack of branded business cards for 75F.

75F’s focus is on automating HVAC systems with Internet of Things (IoT) design, wireless networking and cloud storage, allowing for individual room temperature control. With the product in market and SXSW and Google Demo Day on the horizon, 75F recognized a need to better define their brand language. Capsule worked with 75F to develop key messages, a bold visual language and a refreshed website to accelerate success and bring a confident brand to the market.

The website design and branding for 75F shown on a computer monitor, tablet and mobile phone.

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