Rave
The Challenge
How does an apple come to be? The University of Minnesota, the birthplace for the Honeycrisp apple, approached Capsule for a name for their new apple variety. In a family that includes Honeycrisp, Zestar!, SnowSweet, SweeTango and Frostbite, "Rave" will be the perfect staple for those early fall celebrations.
CLIENT TESTIMONIAL
“When you’re tasting 500 or 600 apples a day it’s definitely not for recreation, I can tell you that. The first couple hundred are kind of fun but after that it gets to be real work, for sure.”
David Bedford Senior Research Fellow
