The Solution : GROUNDING THE PROBLEM
Product hang tags remain an industry standard for retail shoppers. Beyond catalogs and online product reviews, there are few touchpoints that influence shopper impressions as much as the hang tag.
asking the right questions
What matters most to consumers when it comes to navigating a hang tag? To answer this question we put the power in the hands of users, asking them to build their ideal hang tag using what we knew were the primary components.
“A hang tag shows Patagonia cares about its customers. I want information I cannot get from shopping for the product online. The tag should show me everything I should know at a glance.” — Research participant
The Eco Tag
This concept utilizes a sustainable material to underscore Patagonia’s commitment to sustainability and protecting the environment.
“I really felt the presentation was extremely useful and well thought out, actionable information. Thanks so much for all the hard work and for getting us to this place. It really is good to move the ball forward in a thoughtful way with what feels like well-reasoned information and insights.” — Rose Marcario CEO and President