![The PBS TPT brand logo design signage in television studio.](https://capsule-us.imgix.net/work/TPT_Signage_A_200117_193012.jpg?fit=clip&q=80&w=1800)
Twin Cities PBS
In conjunction with the renovation of their building, TPT asked Capsule to modernize their mark with a new look and feel, expressing TPT’s updated position as a 21st-century media organization. Capsule refreshed TPT’s identity while staying true to their desire to continue to nourish minds and serve as a trusted resource in the Twin Cities.
![The PBS TPT Twin Cities Public Television brand logo design small on white background.](https://capsule-us.imgix.net/work/TPT_Logo_A.jpg?fit=clip&q=80&w=1600)
![The PBS TPT Twin Cities Public Television brand logo design narrow on white background.](https://capsule-us.imgix.net/work/TPT_Logo_B.jpg?fit=clip&q=80&w=1600)
Staying true to TPT’s core principles and values, TPT’s new mark retains a degree of familiarity and reinforces TPT’s local connection to the iconic and universally trusted PBS brand. A new reference to the station as Twin Cities PBS, rather than Twin Cities Public Television, is part of the refreshed branding work.
![The PBS TPT brand logo design on screen behind musicians at studio event.](https://capsule-us.imgix.net/work/TPT_Band_A.jpg?fit=clip&q=80&w=1600)