The PBS TPT brand logo design signage in television studio.

Twin Cities PBS

In conjunction with the renovation of their building, TPT asked Capsule to modernize their mark with a new look and feel, expressing TPT’s updated position as a 21st-century media organization. Capsule refreshed TPT’s identity while staying true to their desire to continue to nourish minds and serve as a trusted resource in the Twin Cities.

The PBS TPT Twin Cities Public Television brand logo design small on white background.
The PBS TPT Twin Cities Public Television brand logo design narrow on white background.

Staying true to TPT’s core principles and values, TPT’s new mark retains a degree of familiarity and reinforces TPT’s local connection to the iconic and universally trusted PBS brand. A new reference to the station as Twin Cities PBS, rather than Twin Cities Public Television, is part of the refreshed branding work.

The PBS TPT brand logo design on screen behind musicians at studio event.

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