Curiosity allows us to venture far and wide and dig deep to find peculiar, powerful nuggets of inspiration. It allows us to look outward and inward with wonder and without judgment. We bring out our binoculars and magnifying glasses, our trowels and sponges to see, examine and absorb with a new view. By designing curiosity into our work and lives, we make it a habitual practice, giving permission to slow down, explore and ask why.

Inside Capsule, curiosity is an intellectual hunger that starts from a place of humility and allows us to push boundaries and explore the unknown. The diversity of our industry experience keeps our curiosity appetite constant and allows us to find solutions in unexpected places. This means our clients have a team fueled by all three types of curiosity, knowledge seeking, sensory experience and deeply knowing other people. The outcome is greater unique, ownable knowledge for our clients and their teams to leverage as an advantage.

For your consideration: Curiosity.

Killer of cats. Mother of invention. Captor of retinas.

The premier installation in our Designing Values series presents a choose your own adventure of the visual senses. Two ever unblinking eyes observe a canvas filled with textural dissections, geometric oddities and cryptic patterns to engage your field of view from every angle. Within and throughout the ordered chaos of optical sirens seeking to draw your attention, you’ll find the structured scribblings of the designer’s 2-year-old daughter. Reminding us all that curiosity isn’t some badge of honor held only by the experienced, but an innate trait within all of us. Our sincere hope is that any prolonged gaze at this poster inspires just as many questions as it does answers.

Makes you wonder, doesn’t it?

Limited Edition, hand signed, 18x24in poster
Screen printed on French 100lb Gumdrop Green Pop-Tone paper

This limited-edition print is available for purchase via our Etsy page, or for sale in-person at our monthly Think & Link events.

All poster proceeds will benefit NEMAA, the Northeast Minneapolis Arts Association, a non-profit organization in our backyard supporting local artists with resources, promotion and fellowship, and best known for its annual production of Art-A-Whirl.

Designing Value is a six-part series unpacking the values that guide our culture and work, and the contribution they make in all our lives. We’ll be celebrating the design and importance of our values all year long, releasing 6 unique, screen-printed posters on a bi-monthly cadence (the every-other-month version). Stay tuned for releases here on our site, our social media, or subscribe to our newsletter for special updates and early releases.

Capsule is celebrating 25 years of solving challenges, navigating change and designing impact. If you have been a part of this journey or are just joining us, thank you for all you do.