Celebrating a Quarter Century of Special Projects
Celebrating Capsule’s 25 Years in Thinking, Planning, Creating and Doing.
Read MoreAre you still using taglines, or a more targeted approach?
How headlines can help you hit the bullseye more accurately.
Read MoreFunction, should we talk at this junction?
A more responsible package, designed to deliver more sales.
Read MorePersonality is part of what a package carries
Is that Double Cross vodka in your Hydro Flask?
Read MoreCould Christopher Columbus navigate your packaging?
Helping shoppers chart an easier course in the navigation of your packaging experience.
Read MoreDoes this packaging make my footprint look fat?
A more responsible approach to packaging design.
Read MoreDo fences matter in intellectual property?
Why you need to start from a distinct plot of intellectual property.
Read MoreIntroducing: Adam Brady
Our newest Capsule Crew Member (and Research Associate), Adam Brady opens up about life, love and the pursuit of brands.
Read MoreHow is Your Brand Mark Functioning?
Your mark isn’t working in a modern economy or mediums.
Read More