News and Musings

Capsule News

Expo West, Observations and Approaches

This is for the one or two person marketing team carrying the entire load alone, we are here for you and can be your speed dial to the best answers.

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All Business & Marketing Guest Thoughts Packaging Shows

Shows

10 Trends and Insights from Expo West

A summary of findings we brought back from Anaheim.

Shows

Exploring innovation at the Outdoor Retailer Show

Here are a few of the fascinating innovations we discovered at Outdoor Retailer.

Shows

After 15 years of going to the Outdoor Retailer Show

Outdoor Retailer Snow Show 2023

Packaging

A Mosh Pit of Natural and Organic Products

Expo West 2022

Packaging

Tackling The Sustainable Packaging Challenge

A panel discussion at the Outdoor Retailer Snow Show

Business & Marketing

Get Off Your Asterisk and Start Something

Making the most of Twin Cities Startup Week

Shows

A Return to the West

Going to Outdoor Retailer tradeshow during a pandemic.

Shows

The Future of Home in NYC

Enjoying some time in a haven of creative expression.

Shows

Insights and Trends from Expo East

A summary of findings we brought back from Baltimore.

Guest Thoughts

FUSE for Thought with Truman's Jon Bostock

Capsule's Kelly Leighton had a chance to sit down with Truman's CEO, Jon Bostock for a 1 on 1 interview.

Shows

Heading west to climb a mountain

Aaron Keller reflects on 20 years of Capsule.

Shows

Day 1: FUSE flavors + patterns

Aaron Keller recaps Day 1 of FUSE 2019.

Shows

We're here to share...

And we're slightly introverted over-sharers.

Shows

Inspiration Isn't Always Free

Capsule prepares for FUSE 2019

Shows

Heading to our western office, Los Angeles

We're leaving for ExpoWest, 2019 and we aren't one bit sad about it.

Shows

Outdoor Retailer: January

It's the most wonderful time of the year... again!

Shows

FUSE: Abridged and Unfiltered

The minds behind FUSE gathered a field of design, brand and digital thinkers into a space to offer some insights before 2018 concludes.

Shows

Outside for 19 Years

Capsule celebrates nearly two decades of work in the wild outdoors.

Shows

Twin Cities Startup Week 2018: How WE Built This

Join Capsule's Aaron Keller as he speaks startup branding with friends from Wonderly

Shows

Go Outside to Feel Good Inside

There are trade shows for everything, so no matter what business you’re in, you can find a crowd like you wandering convention center halls. We’ve been to plenty of trade shows, from the ersatz of Las Vegas to the mild climate of Florida in the winter - But Outdoor Retailer seems to be one of the only that truly inspires and leaves us daydreaming about our own adventures.

Shows

Go Inside to Have Fun Outside

Entering the outdoors is no doubt intimidating. Depending on your continent, there are insects capable of killing you and large animals capable of turning you into a mid-afternoon snack. Also, we hear that there are spiders out there, sometimes lots of them…

Shows

Go Inside to Save the Outside

At Capsule, we believe in the power of the outdoors to transform one’s health, happiness, and well-being. Our team is comprised of a number of outdoor enthusiasts who camp, hike, bike, and support the outdoors.

Shows

A first timer and an old timer look back on FEI 2018

Our Managing Principal, Aaron Keller, and VP of Client Experience, Kelly Leighton, reflect on their time at FEI 2018.

Shows

Even Fortune 500's look to the Future

Some say the only constant in life is change, that even applies to Fortune 500 companies that have been around since the 1800s. Aaron reflects more about this from FEI after hearing from Kathy Fish, Chief Research, Development and Innovation Officer of Proctor & Gamble, speak regarding trying to push innovation and change in a large-legacy organization.

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