A hangtag innovation, who would give a rat’s asterisk? Well, oddly enough, we do a lot of hang tags for clients like Patagonia, Arc’teryx, Osprey and Sitka. So, this little hang tag is built into a zipper by YKK (the largest zipper company in the universe, check your jeans right now, it is likely a YKK). This innovation allows you to hold your phone near the zipper (ideally not your pants zipper) and get a download on all the reasons you should buy this jacket -- including perhaps how it would make you feel. Congrats to Artilect Studio for this very interesting experiment.