News and Musings

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Business & Marketing

The State Tariff on CPG Corporations.

Is the Extended Producer Responsibility a state tariff on consumer product companies?

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All Business & Marketing Branding Design Thinking Naming Shows Work
CAP IDE Blog bml SP 6
Business & Marketing

When Do You Call a Special Projects Agency?

Part 6: Six moments when a special team matters
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CAP IDE Blog bml SP 5
Business & Marketing

But What Does This Mean for the Capsule Team?

Part 5: A diverse set of challenges is inspiration fuel
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CAP IDE Blog bml SP 4png
Business & Marketing

The Stakes of Special Projects

Part 4: A new frame of reference
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CAP IDE Blog bml SP P4 1
Business & Marketing

The Meaning Behind a Special Projects Agency

Part 3: Something real in the artificial
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CAP IDE Blog bml SP P2 1
Business & Marketing

Becoming a Special Projects Agency

Part 2: Finding our True Current
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CAP IDE Blog bml SP Journey A 1
Business & Marketing

Special Projects Agency: A new, less traveled journey.

Part 1: Tracing the River Back to its Source

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Artboard 1
Business & Marketing

Sailing Past Biases

How strong brands navigate cognitive currents.
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CAP Blog Zombie Brands Final
Business & Marketing

Zombie Brands

Don't read after dark.
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CAP Blog njb Big If A 2
Business & Marketing

A Big "If"

Minnesota can lead the health and wellness revolution if we get more aggressive. The question is, will we?
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CAP Blog startupaddiction A 1
Business & Marketing

Feeding the Startup Addiction

Startup Week 2022: Feed my addiction. Feed the growth curve.
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CAP 022 Blog Research Does A 1 1
Business & Marketing

The License to Crowdsource a Decision

Is crowdsourcing the right solution?
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CAP 022 Blog Research Does A 2
Business & Marketing

Methods to Combat Madness

Research is as Research Does: Methodologies
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CAP 022 Blog Research Does A 2
Business & Marketing

Research is as research does

A serious series on research.

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CAP Blog Asterisk A 1
Business & Marketing

Get Off Your Asterisk and Start Something

Making the most of Twin Cities Startup Week

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CAP Blog Messaging Moments B 1
Business & Marketing

Capitalizing on Contextual Awareness

Representing unique moments through messaging.
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CAP Blog Familiar Naming B 1
Business & Marketing

A Familiar Story in Naming

Do you have a familiar naming story to share?
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CAP Blog New Leadership A 1
Business & Marketing

What Do We Use to Signal a New Leadership Team?

New Team, New Brand Directions.
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CAP Blog Intangible Assets A 1
Business & Marketing

Now What Do We Do with Intangible Assets?

Brands in a merger or acquisition.
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CAP Blog Inside Out A 1
Business & Marketing

Is the Inside Reflected Out?

When internal changes signal outward change.
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CAP Blog Aging Mark A 1
Business & Marketing

How is Your Brand Aging?

Repositioning, new opportunities and the age of your symbolism.
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CAP Blog Functioning Mark A 1
Business & Marketing

How is Your Brand Mark Functioning?

Your mark isn’t working in a modern economy or mediums.
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CAP Blog Sugar A 1
Business & Marketing

Do you know the negative impact of sugar on your health?

Let's explore a prohibition on sugar.
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CAP Blog Chocolate C 1
Business & Marketing

A White Space in Dark Chocolate

A great new chocolate brought to you by better relationships.
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ART Blog Image Economic Pandemic A 1
Business & Marketing

The Economic Pandemic is Next

A case for opening up.

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