When is a brand name irrelevant?

The importance of relevancy to your brand name.

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Why is naming so f*%king hard?

Three things to know before you start to name anything.

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A Familiar Story in Naming

Do you have a familiar naming story to share?

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Now What Do We Do with Intangible Assets?

Brands in a merger or acquisition.

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Is the Inside Reflected Out?

When internal changes signal outward change.

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How is Your Brand Aging?

Repositioning, new opportunities and the age of your symbolism.

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How is Your Brand Mark Functioning?

Your mark isn’t working in a modern economy or mediums.

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Is Your Mark an Anchor or a Sail?

How to tell if your mark isn't working for you.

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A White Space in Dark Chocolate

A great new chocolate brought to you by better relationships.

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Newton's First Law, A Rebrand Story

A brand in motion should always stay in motion, even if the times are a little slow.

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Protecting an Identity

You can't keep it safe if you give it away.

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A Whale of a Metaphor

How symbols sink or swim.

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Ms. Tess doesn't need a costume to be scary

Naming is frightening when you don't know what's in store.

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Zombie Brands

Don't read after dark.

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Brand Architecture, A City View

A blueprint to organizing brands

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On the Origin of Brands

Building a story that can last the voyage

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Does purpose pay?

Having a leg to stand on when there's something to stand for.

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Doing well while doing good

Brands can give a man a fish...

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When Good Looks Aren't Enough

Thoughts on pretty faces and wheat.

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Mile high ideas ...

A little more reflection and a little less oxygen can lead to a clear perspective.

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Becoming a Journey Junkie

A brief manifesto on exploration.

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Hold your name carefully

So you don't end up crying over spilt meaning.

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Brands are Madness, March and Beyond

Examining the spirit of March Madness, and how to capture that enthusiasm and loyalty for your own brand.

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When should we rebrand?

Is it time to rebrand, or just relook?

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This is ground control to Major Tom.

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