CAP Blog Sticky Memory A 2

Stories Worth Remembering

Memory is a fickle thing, does your story stick?

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All Business & Marketing Branding Capsule News Design Thinking Guest Thoughts Naming Packaging Shows Work Marketing

CAP Blog Depth A 1

Depth of Personality

Recycle the polyester suit.

CAP Blog Messaging Moments B 1

Capitalizing on Contextual Awareness

Representing unique moments through messaging.

CAP Blog Targeted Approach A 1

Are you still using taglines, or a more targeted approach?

How headlines can help you hit the bullseye more accurately.

CAP Blog Function Junction A 1

Function, should we talk at this junction?

A more responsible package, designed to deliver more sales.

CAP Blog Packaging Personality A 1

Personality is part of what a package carries

Is that Double Cross vodka in your Hydro Flask?

CAP Blog Christopher Columbus A 1

Could Christopher Columbus navigate your packaging?

Helping shoppers chart an easier course in the navigation of your packaging experience.

CAP Blog Footprints A 1

Does this packaging make my footprint look fat?

A more responsible approach to packaging design.

CAP Blog Fences A 1

Do fences matter in intellectual property?

Why you need to start from a distinct plot of intellectual property.

CAP Blog Memorable Name B 1

What makes a name memorable?

Why it matters for your brand to be memorable.

CAP Blog Irrelevent Name B 1

When is a brand name irrelevant?

The importance of relevancy to your brand name.

CAP Blog Naming WTF In Blog A 1

Why is naming so f*%king hard?

Three things to know before you start to name anything.

CAP Blog Familiar Naming B 1

A Familiar Story in Naming

Do you have a familiar naming story to share?

CAP Blog New Leadership A 1

What Do We Use to Signal a New Leadership Team?

New Team, New Brand Directions.

CAP Blog Intangible Assets A 1

Now What Do We Do with Intangible Assets?

Brands in a merger or acquisition.

CAP Blog Inside Out A 1

Is the Inside Reflected Out?

When internal changes signal outward change.

CAP Blog Aging Mark A 1

How is Your Brand Aging?

Repositioning, new opportunities and the age of your symbolism.

CAP Blog Functioning Mark A 1

How is Your Brand Mark Functioning?

Your mark isn’t working in a modern economy or mediums.

CAP Blog Back2 School B 1

Is Your Mark an Anchor or a Sail?

How to tell if your mark isn't working for you.

CAP Blog Chocolate C 1

A White Space in Dark Chocolate

A great new chocolate brought to you by better relationships.

ART FIN Blog Image Newton A 2

Newton's First Law, A Rebrand Story

A brand in motion should always stay in motion, even if the times are a little slow.

ART FIN Blog Image Identity Protection A 1

Protecting an Identity

You can't keep it safe if you give it away.

ART Blog Image Moby Dick

A Whale of a Metaphor

How symbols sink or swim.

ART FIN Blog Image Ms Tess A 1

Ms. Tess doesn't need a costume to be scary

Naming is frightening when you don't know what's in store.

ART Blog Image Zombie

Zombie Brands

Don't read after dark.

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