Amy C

Introducing: Amy Vold

Meet Capsule's newest Crew Member; Relationship Development Director, Amy Vold.

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All Business & Marketing Branding Capsule News Design Thinking Guest Thoughts Naming Packaging Shows Work Marketing

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Good Press, Bad Press - What's the Difference?

As long as they're talking, does it matter what they're saying?

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First on Board, Still Missing the Boat

Being first on the boat doesn't always keep you from sinking.

Capsule Seeks Designer

If you can nimbly hop between work in the real world and digital realm, we want you.

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Does Technology really need Marketing?

If the tech is good it should sell itself. Right?

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Protecting an Identity

You can't keep it safe if you give it away.

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More Ideation, Less Stagnation

Lightbulb ideas require a current of thought.

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Disintegrating Marketing Pt. 2 - Off-Brand Creative

Is off-brand creative off-color or on point?

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Disintegrating Marketing Pt.1 - Trust No One

Grab your sledgehammers, ladies and gentlemen.

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Sideways Glances Only Get You So Far

You can't win without looking forward.

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Backcountry or Backasswards?

When the Trademark Bully goes outside to pick a fight.

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A Whale of a Metaphor

How symbols sink or swim.

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All the World's a Stage...

A Shakespearean take on collaboration.

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Ms. Tess doesn't need a costume to be scary

Naming is frightening when you don't know what's in store.

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Zombie Brands

Don't read after dark.

Capsule Blog Demon

Hope for the best, Design for the worst

The road to brand hell is paved with good intentions.

Capsule Blueprint

Brand Architecture, A City View

A blueprint to organizing brands

Capsule Blog Old Man

On the Origin of Brands

Building a story that can last the voyage

Does purpose pay?

Having a leg to stand on when there's something to stand for.

Doing well while doing good

Brands can give a man a fish...

Capsule Mannequin

The Future of Home in NYC

Enjoying some time in a haven of creative expression.

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Insights and Trends from Expo East

A summary of findings we brought back from Baltimore.

FUSE for Thought with Truman's Jon Bostock

Capsule's Kelly Leighton had a chance to sit down with Truman's CEO, Jon Bostock for a 1 on 1 interview.

Inside the Capsule: Intern Spotlight on Thomas

Meet Capsule's new Marketing/Research Intern, Thomas.

Inside the Capsule: Intern Spotlight on Spencer

Meet Capsule's new Graphic Design Intern, Spencer Peterson.

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No disrespect to MC Hammer, but...

Can Touch This.