Introducing: Amy Vold
Meet Capsule's newest Crew Member; Relationship Development Director, Amy Vold.
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FUSE: Abridged and Unfiltered
The minds behind FUSE gathered a field of design, brand and digital thinkers into a space to offer some insights before 2018 concludes.
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Inside the Capsule: Intern Spotlight on Austin
Meet the newest member of the Capsule team and overall pretty okay human being, Austin Selness.
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Twin Cities Startup Week 2018: How WE Built This
Join Capsule's Aaron Keller as he speaks startup branding with friends from Wonderly
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Learn Like a Student to Think Like a Strategist
Why good strategy starts with a desire to learn and willingness to immerse yourself in the unknown
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Good Design Doesn't Happen By Committee
How to avoid the pitfalls of group decision-making and be more creative
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Brand Impressions Can't Measure Brand Success; Here's Why
We recently heard a rumor around a digital agency charged with helping clients build awareness, brand value and associations for their brand. Someone on the team figured out they could code a robot to replicate users and therefore boost their “impressions” numbers for clients. Now, who would do this? That seems like fraud, yes?
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Go Outside to Feel Good Inside
There are trade shows for everything, so no matter what business you’re in, you can find a crowd like you wandering convention center halls. We’ve been to plenty of trade shows, from the ersatz of Las Vegas to the mild climate of Florida in the winter - But Outdoor Retailer seems to be one of the only that truly inspires and leaves us daydreaming about our own adventures.
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Go Inside to Have Fun Outside
Entering the outdoors is no doubt intimidating. Depending on your continent, there are insects capable of killing you and large animals capable of turning you into a mid-afternoon snack. Also, we hear that there are spiders out there, sometimes lots of them…
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Go Inside to Save the Outside
At Capsule, we believe in the power of the outdoors to transform one’s health, happiness, and well-being. Our team is comprised of a number of outdoor enthusiasts who camp, hike, bike, and support the outdoors.
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Experience Mapping, the Mallard Duck
Through the example of the Mallard Duck our Managing Principal, Aaron Keller, contemplates mapping the customer journey and the results it can lead to.
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Capsule Seeks a Marketing/Research Intern
Capsule is looking for a marketing/research intern to join our team of creative wizards.
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Inside the Capsule: Employee Spotlights on Sarah & Leah
Capsule is excited to announce the addition of two new members to our team; Sarah Day as an Experience Strategist, and Leah Guaquie as a Senior Graphic Designer. Come learn a little bit more about our newest team members!
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When Privacy Forces Policy
Today is the day that GDPR goes live. Our Managing Principal, Aaron Keller, examines how this new EU legislature speaks to our relationship and trust with brands.
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Capsule Seeks Experience Strategist
Capsule is looking for an Experience Strategist to manage accounts, interface with clients and guide project brand strategy.
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A first timer and an old timer look back on FEI 2018
Our Managing Principal, Aaron Keller, and VP of Client Experience, Kelly Leighton, reflect on their time at FEI 2018.
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Stansport: We Make Camping Fun
Gather around the campfire and learn about the rebranding of one of our favorite, fun-loving camping brands, Stansport. We sat down with designers, Beth Sicheneder and Kayla Petrich to get the low-down on the project.
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Even Fortune 500's look to the Future
Some say the only constant in life is change, that even applies to Fortune 500 companies that have been around since the 1800s. Aaron reflects more about this from FEI after hearing from Kathy Fish, Chief Research, Development and Innovation Officer of Proctor & Gamble, speak regarding trying to push innovation and change in a large-legacy organization.
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