Sailing Past Biases

How strong brands navigate cognitive currents.

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Where Can We Find More Profit?

Get schooled on the value of your brands

Good Design Doesn't Happen By Committee

How to avoid the pitfalls of group decision-making and be more creative

Brand Impressions Can't Measure Brand Success; Here's Why

We recently heard a rumor around a digital agency charged with helping clients build awareness, brand value and associations for their brand. Someone on the team figured out they could code a robot to replicate users and therefore boost their “impressions” numbers for clients. Now, who would do this? That seems like fraud, yes?

Go Outside to Feel Good Inside

There are trade shows for everything, so no matter what business you’re in, you can find a crowd like you wandering convention center halls. We’ve been to plenty of trade shows, from the ersatz of Las Vegas to the mild climate of Florida in the winter - But Outdoor Retailer seems to be one of the only that truly inspires and leaves us daydreaming about our own adventures.

Go Inside to Have Fun Outside

Entering the outdoors is no doubt intimidating. Depending on your continent, there are insects capable of killing you and large animals capable of turning you into a mid-afternoon snack. Also, we hear that there are spiders out there, sometimes lots of them…

Go Inside to Save the Outside

At Capsule, we believe in the power of the outdoors to transform one’s health, happiness, and well-being. Our team is comprised of a number of outdoor enthusiasts who camp, hike, bike, and support the outdoors.

Experience Mapping, the Mallard Duck

Through the example of the Mallard Duck our Managing Principal, Aaron Keller, contemplates mapping the customer journey and the results it can lead to.

Capsule Seeks a Marketing/Research Intern

Capsule is looking for a marketing/research intern to join our team of creative wizards.

Inside the Capsule: Employee Spotlights on Sarah & Leah

Capsule is excited to announce the addition of two new members to our team; Sarah Day as an Experience Strategist, and Leah Guaquie as a Senior Graphic Designer. Come learn a little bit more about our newest team members!

When Privacy Forces Policy

Today is the day that GDPR goes live. Our Managing Principal, Aaron Keller, examines how this new EU legislature speaks to our relationship and trust with brands.

Capsule Seeks Experience Strategist

Capsule is looking for an Experience Strategist to manage accounts, interface with clients and guide project brand strategy.

A first timer and an old timer look back on FEI 2018

Our Managing Principal, Aaron Keller, and VP of Client Experience, Kelly Leighton, reflect on their time at FEI 2018.

Stansport: We Make Camping Fun

Gather around the campfire and learn about the rebranding of one of our favorite, fun-loving camping brands, Stansport. We sat down with designers, Beth Sicheneder and Kayla Petrich to get the low-down on the project.

Even Fortune 500's look to the Future

Some say the only constant in life is change, that even applies to Fortune 500 companies that have been around since the 1800s. Aaron reflects more about this from FEI after hearing from Kathy Fish, Chief Research, Development and Innovation Officer of Proctor & Gamble, speak regarding trying to push innovation and change in a large-legacy organization.