Capsule 18: Must-Reads From Our Library
In celebration of turning 18 this year, the Capsule team takes a look at some of the things we have learned on our journey to adulthood. This week, we delve into our favorite reads from the shelves of the Capsule library.
Capsule 18: Favorite Beverage Packaging Solutions
In celebration of turning 18 this year, the Capsule team takes a look at some of the things we have learned on our journey to adulthood. This week, we take a look at 18 refreshing beverage packaging designs.
How does design thinking move a bottom-of-the-shelf, fourth place brand to achieve a ninety percent leap in sales, jump to the lead position on shelf and continue to gain more share years into the future?
Capsule 18: Favorite Food Packaging Solutions
In celebration of turning 18 this year, the Capsule team takes a look at some of the things we have learned on our journey to adulthood. This week, our Capsule 18 features some of our favorite food packaging solutions.
In honor of World Chocolate Day, we had some of our packaging and design experts weigh in on some of the best chocolate brands.
The Sweet Smell of Retail Success
You don’t have to earn an MBA to know retail is suffering. In the age of Amazon Prime and big department stores closing (RIP downtown Minneapolis Macy's), it’s a new challenge to inspire shoppers to visit a brick and mortar store. But while many retailers are faced with empty stores and declining foot traffic, UK-based Lush cosmetics is still expanding their retail locations in the U.S.
Simply put: you have to visit their store to get the Lush experience.
The experience begins before you even walk in the door. Right before entering, the smell of vanilla, honey...
The Importance of Being Fresh
Five years ago Capsule was invited to participate in a General Mills project to study the concept of “fresh.” The group inside was a super-secret innovation team that resembled a SEAL squad. They had the ability to drop into any situation, study it deeply, produce profound insights and then facilitate ideation sessions with brand teams.
If you’re an innovation, research or consumer behavior geek, this would have had you salivating to a degree requiring a napkin. I carried one around the entire time. We won’t get into any more detail on the findings, methods or outcomes for General Mills because I’m not willing to give up my first born.<...
Pentawards: Top 10 of the Decade
Capsule is up for another Pentaward!
In 2009, we won a gold Pentaward for our work with Double Cross Vodka. This year, the Pentawards are rounding up the "greatest hits" in packaging to award the top 10 packages of the decade. The top 10 awards will be given at the ALL4PACK ceremony in November, and include nominees from over 25 different countries.
"The 'greatest hits' of a decade of packaging design puts the Double Cross bottle in a class of brands with which we are proud to mingle....
#ORshow >> Hike Far. Breathe Deep. Eat Well. Stick On. Stay Safe.
AlpineAire and Safe Reflections release new innovations at 2016 Summer OR Show
With the #RideToOR in the books and the bikes back on the rack, we are anxious to traverse the #ORshow looking for #DesignedMoments and engaging with outdoor brands from all over the world.
In preparation for the Outdoor Retailer show, we did more than navigate 400 miles of Rocky Mountain roads across Colorado and Utah. We also teamed up with our outdoor...
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Social Media Makes Fancy Food More Consumable
Stepping into the Javits Center last week for Fancy Food was exciting. After a significant hiatus, Fancy Food landed back on my networking calendar and I was amazed to see how the show had grown. Here are the most recent attendance stats from Specialty Food Association.
47,000+ industry professionals
400 first-time exhibitors
These numbers confirmed what my feet were telling me on the last day of the show. I need to bring a few additional team members next year to help cover ground. Really, how can one person adequately navigate these show floors that equal the size of six football fields? It certainly can’t be done on...