Stansport: We Make Camping Fun

Gather around the campfire and learn about the rebranding of one of our favorite, fun-loving camping brands, Stansport. We sat down with designers, Beth Sicheneder and Kayla Petrich to get the low-down on the project.

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Capsule 18: Must-Reads From Our Library

In celebration of turning 18 this year, the Capsule team takes a look at some of the things we have learned on our journey to adulthood. This week, we delve into our favorite reads from the shelves of the Capsule library.

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Capsule 18: Favorite Beverage Packaging Solutions

In celebration of turning 18 this year, the Capsule team takes a look at some of the things we have learned on our journey to adulthood. This week, we take a look at 18 refreshing beverage packaging designs. 

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AlpineAire

How does design thinking move a bottom-of-the-shelf, fourth place brand to achieve a ninety percent leap in sales, jump to the lead position on shelf and continue to gain more share years into the future?

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Capsule 18: Favorite Food Packaging Solutions

In celebration of turning 18 this year, the Capsule team takes a look at some of the things we have learned on our journey to adulthood. This week, our Capsule 18 features some of our favorite food packaging solutions. 

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Sweet Design

In honor of World Chocolate Day, we had some of our packaging and design experts weigh in on some of the best chocolate brands.

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The Sweet Smell of Retail Success

You don’t have to earn an MBA to know retail is suffering. In the age of Amazon Prime and big department stores closing (RIP downtown Minneapolis Macy's), it’s a new challenge to inspire shoppers to visit a brick and mortar store. But while many retailers are faced with empty stores and declining foot traffic, UK-based Lush cosmetics is still expanding their retail locations in the U.S.

How?

Simply put: you have to visit their store to get the Lush experience. 

The experience begins before you even walk in the door. Right before entering, the smell of vanilla, honey...

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The Importance of Being Fresh

Five years ago Capsule was invited to participate in a General Mills project to study the concept of “fresh.” The group inside was a super-secret innovation team that resembled a SEAL squad. They had the ability to drop into any situation, study it deeply, produce profound insights and then facilitate ideation sessions with brand teams.

If you’re an innovation, research or consumer behavior geek, this would have had you salivating to a degree requiring a napkin. I carried one around the entire time. We won’t get into any more detail on the findings, methods or outcomes for General Mills because I’m not willing to give up my first born.<...

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Pentawards: Top 10 of the Decade

Capsule is up for another Pentaward!

In 2009, we won a gold Pentaward for our work with Double Cross Vodka. This year, the Pentawards are rounding up the "greatest hits" in packaging to award the top 10 packages of the decade. The top 10 awards will be given at the ALL4PACK ceremony in November, and include nominees from over 25 different countries. 

"The 'greatest hits' of a decade of packaging design puts the Double Cross bottle in a class of brands with which we are proud to mingle....

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#ORshow >> Hike Far. Breathe Deep. Eat Well. Stick On. Stay Safe.

AlpineAire and Safe Reflections release new innovations at 2016 Summer OR Show

With the #RideToOR in the books and the bikes back on the rack, we are anxious to traverse the #ORshow looking for #DesignedMoments and engaging with outdoor brands from all over the world.

In preparation for the Outdoor Retailer show, we did more than navigate 400 miles of Rocky Mountain roads across Colorado and Utah. We also teamed up with our outdoor...

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