Capsule 18: Must-Reads From Our Library
Author: Nassim Nicholas Taleb
15. No Logo
Author: Naomi Klein
Imagine Naomi writing this 490 page book, getting one copy and throwing it into the ocean of brands and brand speak. The ripples continue today with the 10th anniversary edition. If you don’t want to see your “consumer” self in the mirror, don’t carry around your personal trash for a week and don’t read No Logo. Thank you Naomi for getting up in the morning and writing this book.
14. The Social Animal
6. The Observational Research Handbook - Understanding How Consumers Live with Your Product