Part 3: Where naming begins to compound
Part 2: Where Naming Meets Ownership
Part 1: The heavy blanket of comfort in something certain
Why Naming Feels Easy – Until It Isn’t
Why you need to start from a distinct plot of intellectual property.
Why it matters for your brand to be memorable.
The importance of relevancy to your brand name.
Three things to know before you start to name anything.
Do you have a familiar naming story to share?
Naming is frightening when you don't know what's in store.
So you don't end up crying over spilt meaning.
This adventure began more than a decade ago, but continues to play itself out at random moments.
What if Yale was Dummer?
