Do fences matter in intellectual property?
Why you need to start from a distinct plot of intellectual property.Read More
What makes a name memorable?
Why it matters for your brand to be memorable.Read More
When is a brand name irrelevant?
The importance of relevancy to your brand name.Read More
Why is naming so f*%king hard?
Three things to know before you start to name anything.Read More
A Familiar Story in Naming
Do you have a familiar naming story to share?Read More
Ms. Tess doesn't need a costume to be scary
Naming is frightening when you don't know what's in store.Read More
Hold your name carefully
So you don't end up crying over spilt meaning.Read More
Naming and A Bridge
This adventure began more than a decade ago, but continues to play itself out at random moments.Read More
Yale or Dummer?
What if Yale was Dummer?Read More