News and Musings

Brand Naming and Relevance: Why Obvious Names Stop Short

Part 1: The heavy blanket of comfort in something certain

Naming, The Easiest Hard Thing You’ll Do In Marketing

Why Naming Feels Easy – Until It Isn’t

Do fences matter in intellectual property?

Why you need to start from a distinct plot of intellectual property.

What makes a name memorable?

Why it matters for your brand to be memorable.

When is a brand name irrelevant?

The importance of relevancy to your brand name.

Why is naming so f*%king hard?

Three things to know before you start to name anything.

A Familiar Story in Naming

Do you have a familiar naming story to share?

Ms. Tess doesn't need a costume to be scary

Naming is frightening when you don't know what's in store.

Hold your name carefully

So you don't end up crying over spilt meaning.

Naming and A Bridge

This adventure began more than a decade ago, but continues to play itself out at random moments.

Yale or Dummer?

What if Yale was Dummer?

AARP, you’ve got a brand problem.

W.A.A.B.F.B?

Naming an Apple

The Importance of Being Fresh

The Birth of Otso Cycles

Behind the Name: Towerside is Reaching New Heights of Innovation in Minneapolis-Saint Paul