Introducing: Ericha Hager

Meet Capsule's newest Crew Member; Senior Experience Strategist, Ericha Hager.

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Stop with the Apple to Apple comparisons, please

One day, just over fifteen years ago we were in a meeting with a Silicon Valley client and discussing the importance of design thinking. We were introducing the client to some friends at IDEO and talking about findings from research we did on their brand experience.

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Inside the Capsule: Intern Spotlight

Meet Elias, our first featured summer intern.

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Capsule Seeks Social Media Intern

Capsule is in the market for a social media intern to impress, inspire and generally rock it five days a week at our office in the North Loop neighborhood of Minneapolis. Inside the Capsule, you will encounter a passion for all things design. Be prepared to work hard, learn a lot and have fun along the way. This is a six-month, paid, 40-hours a week position with the possibility of full-time employment.

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Caribou v. Blue Caribou : Doing Things Right the First Time

The world of lean startup and agile product development are interweaving methods that work in digital, but may not make sense for the physical world. F

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Capsule Welcomes Three Summer Interns

Last week we welcomed three new interns to our team. In separate blog posts to come, we will introduce you to each of them, sharing some fun facts and interesting tidbits from their eclectic backgrounds.

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Does Co-Working Make Us More Innovative?

While in Boston for the Front End of Innovation Conference our team had a chance to learn about District Hall, a one-of-a-kind hub for innovation. Featuring various event spaces, cafes, and co-working spots, District Hall is meant to accommodate “everything from off-site brainstorm sessions to cocktail receptions, from hackathons to award ceremonies, from annual meetings to dance parties.”

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Physics of Brand Featured in Popular Business Column

The authors of Physics of Brand were featured in Lee Schafer’s Sunday business column in the Star Tribune.

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Aaron Keller to speak at the SCPD Annual Conference

Aaron will participate in the morning discussion on Friday, June 3rd at the 3M Innovation Center in St. Paul.

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Innovation Brewed and the Samuel Adams Brewery Tour

Each year at FEI we get a few tours of local organizations and hear how they approach the Front End of Innovation. This year was the Samuel Adams Brewery and it may be hard for any future year to top this experience. Sad, but true.

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FEI 2016: Morning Innovation Shot in the Asterisk ;)

Having the opportunity to see two authors speak on the subject matter they’ve written about in their books is somewhat like going from script to live theatre.

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A curated retail experience in Munich

Managing Principal Aaron Keller traveled to Munich, a city that is a convergence of retail, fashion, outdoor activities, theatre and arts. Read on to discover his curated retail experience.

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Physics of Brand Review: Tobias Puehse

How great would it be if your day-to-day job was managing innovation? More so, how great is it that the current marketplace demands this job at all? Tobias Puehse holds this role on a VP level at MasterCard, and was kind enough to review our book through his impressive futuristic lens.

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Preparing to Receive and Learn

Aaron Keller and Angela Dirks travel to Boston next week for the 14th Annual Front End of Innovation Conference. Below is Aaron's first blog post for the conference website.

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Physics of Brand Review: Paco Underhill

From the science behind "Why we Buy" to the art of "What Women Want," Paco Underhill knows a thing or two about consumer psychology.

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How we respond to brands responding to Prince

As fans and members of a social and connected community, many have responded by cultivating a public conversation around favorite songs, “Purple Rain” tributes, and an overall appreciation for the authentic inspiration that radiated from the star. Many, including brands. Do brands have a place to participate here? This controversial analysis of who responded and how sent our office into a full on debate on brand ethics.

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Physics of Brand Review: Chris Lindner, President of Keds

Being that Chris Lindner has helped build marketing platforms for brands such as Nike, Bauer, Converse, Saucony, Sperry and is now President of Keds, we felt his endorsement of The Physics of Brand was a win.

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Think & Link for a Living: Shawn Hostetter

This month we welcome entrepreneur and avid outdoorsman Shawn Hostetter to the Capsule Cafe.

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Capsule Ups its Social Media Game

Capsule is pleased to announce the new hire of Angela Dirks as Director of Digital Strategy as Capsule continues to grow its social media and digital capabilities.

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Physics Book Review: Jill Konrath, award-winning author of all things Sales

Jill Konrath may be perhaps the queen of selling. Starting her career at Xerox Corporation, and moving up to independent consulting for growing companies, Jill has flourished into a pro "sales accelerator."

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Capsule Seeks Design Intern for Summer 2016

Capsule is in the market for a graphic design intern to impress, inspire and generally rock it five days a week at our office in the North Loop neighborhood of Minneapolis. Let it be known that this position is not for the faint of heart. Inside Capsule, you will encounter a strong-willed, strong-humored gang of design enthusiasts, (sometimes) heart-stopping deadlines and (always) sky-high expectations. Be prepared to work hard, learn tons, and have a lot fun along the way. This is a three-month, paid, 40-hours a week position.

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3.14. Pi day. Einstein’s Day. Book Launch Day.

Today, Einstein’s birthday, is our official book launch day, and bonus gift day (our team got real creative with the sentiment).

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Physics Book Review: David Butler, VP of Innovation and Entrepreneurship, The Coca-Cola Company

We've admired David from afar for quite some time. "Design stalking," watching from a safe, non-creepy distance.

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FUSE in Focus: Purpose Culture, the heart and soul of brands and millennials

Ah, the power of purpose; I was thrilled when I saw the theme of this year’s FUSE Conference. Way to go, IIR for bundling up the overarching theme of today’s creative industries into one all-inclusive package we can all enjoy.

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