Physics of Brand Featured in Popular Business Column
The authors of Physics of Brand were featured in Lee Schafer’s Sunday business column in the Star Tribune.
The authors of Physics of Brand were featured in Lee Schafer’s Sunday business column in the Star Tribune. Schafer called the book “refreshing” and focused on how biases inform our decision-making.
To read the full Star Tribune article, click here.
Pre-order Physics of Brand on Amazon by clicking here.
