CAP Blog Vtines Cover

Sweet Talk

If you haven’t already heard, Valentine’s Day was ruined… Through a string of acquisitions and corporate restructuring, candy company, Necco, has shutdown production of their famed Sweethearts until 2020. For generations these little message engraved hearts have allowed us to say everything without saying anything while simultaneously experiencing what flavored drywall tastes like.

We know… it’s a national tragedy…

But as the old adage goes, “There’s no use crying over unmade slightly flavored cement candy molded to look like an inaccurate representation of a vital organ…” So we’ve decided to make something sweet out of a bitter situation. A year off from candy hearts is tough, but the brand relaunch set for 2020 provides a perfect opportunity for some new messaging that reaches a generation that loves being acknowledged.

Below are some of Capsule’s favorite ideas for freshly updated candy heart messaging:

So.. nothing actually happens when you swipe it, but it’s the thought that counts, right?

For when you want to say what matters most with the fewest characters.

Simple. Tasteful. And no room for ambiguity.

For when you know your funny personality and good looks aren’t enough.

It’s nice to have at least one option that lets you say no.

Nothing is more attractive than fulfilling your civic duty.

You should be able to buy your own candy hearts.

For when you’re ready to take things to the next level.

The pinnacle of modern romantic expression. Show your valentine that you’re in it for the long haul.

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