The pre-work Watson does to back Holmes up

We believe the sum is a hell of a lot more interesting when you understand the parts that make it up. When quality insights are the bottom line, we're willing to do whatever it takes to get the goods – cut eye holes in newspapers, perform stakeouts, kick down doors and engage in high-speed chases (we also do surveys). We customize each approach and methodology - individual interviews, focus groups, ethnography, observational research, syndicated and secondary research - to fit the challenge and audience.