Research
The pre-work Watson does to back Holmes up
We believe the sum is a hell of a lot more interesting when you understand the parts that make it up. When quality insights are the bottom line, we're willing to do whatever it takes to get the goods – cut eye holes in newspapers, perform stakeouts, kick down doors and engage in high-speed chases (we also do surveys).
We customize each approach and methodology - individual interviews, focus groups, ethnography, observational research, syndicated and secondary research - to fit the challenge and audience.
Research Services
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White Space Research
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Brand Perception & Equity Research
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Experience Research
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Customer Insights
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Implicit Association Testing
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Concept Evaluation Testing
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Competitive Auditing
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Organizational Insights
Research Projects
Osprey
Setting the industry packaging system standard to a new altitude.
National Guardian Life
Protecting a legacy while growing for the future
LL Flooring
Providing a legacy flooring brand with a new footing
American Veterinary Group
Cultural insights, strategy and brand identity for a growing pet provider
