That one instance where “more structure” is actually fun

Whoever it was that said “It’s what’s on the inside that counts.” clearly hasn’t seen us at work. Be it a box, wrap, tube or hang tag, we routinely tinker with and test the limits of the known material world to figure out how to make the packaging shrink, stick, fit, flip, fold, reveal, translate, conserve, hang, hint, hover, pop, whistle, disappear, mesmerize, stand up, stand out, draw in, inspire, challenge convention, give goosebumps (inhaaaaaaaaale) or work without the batteries.