Capsule is a design firm. We design moments to create a brand experience. This means we design logos, packaging, displays, retail environments, brochures, websites, social conversations, signage and mobile environments while considering the desired customer experience. Our mission is to create an emotional bond between your brand and an audience by designing an engaging conversation.
We’re a blended culture of witty writers, odd marketing professors, ethnographic researchers, wide-eyed designers, and nit-picky project managers, keeping the work done on-time and inside a budget. And, our leadership team is involved with every client and in every project.
Brian is a founding partner and design principal of Capsule, where he is responsible for the design process and creative product for our clients. He has more than 20 years of design experience with national and international clients including Target, American Express, Herman Miller, SmartWool and Red Wing Shoes. His work has received international recognition from the American Institute of Graphic Arts, and he excels at understanding client needs and blending a deep understanding of their audiences with thoughtful design solutions. Brian has a BA in graphic design from the Minneapolis College of Art and Design.Connect
Aaron is a founding partner and managing principal of Capsule, where he leads brand development, strategy, research and naming for our clients. He has over 20 years of consulting experience in marketing, branding and retail strategy for a range of brands, including Herman Miller, Jack Daniels, Target, SmartWool and 3M. He has spoken on brand, design and entrepreneurship for the University of St. Thomas, University of MN and the American Marketing Association. Aaron has a BA in marketing management from the University of St. Thomas and an MBA from the Carlson School of Management at the University of Minnesota.Connect
Director of Client Experience
Kitty has spent her career nurturing long-term client relationships in advertising, branding, marketing and digital media. Her talents lie in uncovering the best solution to the challenges she is presented and always in an intelligent and creative way. Kitty understands how remaining on-target and on-brand at all times is crucial to a successful brand. She has worked with a long list of clients including 3M, Craftsman, Fiserv, Herman Miller, Homedics, Oshkosh Truck, Owens Corning, Polaris, Sanford Health, SmartWool, Smead, Target, US Bank and Victory Motorcycles. She earned her bachelor of arts degree in speech and communications studies from Gustavus Adolphus College.Connect
Awards & Publications
American Center for Design, American Corporate Identity, American Institute of Graphic Arts, Art Directors Club of New York, Communication Arts, International Annual Reports, Logo Lounge, Printing Industries of America, Financial World, Graphis, HOW Magazine, I.D., Industrial Designers Society of America, Pentaward, Print, San Francisco World Spirits, Summit Creative Award
AIGA Journal of Graphic Design, American Center for Design Journal, Business Week, Brand Packaging, Clear Magazine, Communication Arts, Critique, Design Management Institute, Emigre, Eye, Graphis, Harper Collins Publishers, HOW Magazine, I.D., Minnesota Business, New York Times, Print, Rockport Books, Twin Cities Business Monthly