Christine Ward & Paco Underhill
About the Speakers
We are going deep on retail for this session. We have the great one, Paco Underhill, Author, “Why We Buy” to discuss the future of retail after we exit the other side of this lockdown. Paco’s observations over many years of retail strategy consultation will give us a view from someone who has seen nearly everything. We also have Christine Ward, the founder of our beloved retail brand, Patina. This pairing will give us all a current and long view of what retail will need to do in order to thrive after this moment in time.
About Think & Link
We will again be discussing the topics of the week sparked by questions from my co-host Allison Kaplan and myself, Aaron Keller. Capsule invented Think & Link during the last recession and have gratefully kept it going as a monthly event for a decade. As we all face these strange times, our team looks to do what we can do to help connect our friends and nourish their intellectual curiosity.
Think & Link, Pants Optional, is our way of giving something to our community as we seek new opportunities, friendships and professions.
Our format is a 30 minute Q&A discussion followed by a small group discussion where you’ll be able to meet and discuss the topic of the day for 25 minutes.
About The Hosts
Capsule is a special projects firm out of Minneapolis, solving unique challenges for local, national and global brands through design, research and strategy.
