One central wheat staff to achieving 25 years in any business is flexibility, the ability to look beyond the horizon and adapt as changes approach. To design a process is to calcify the importance of certain steps, methods and behaviors. To adapt a process as winds of change hit the culture of marketing, brand and design, is the value of flexibility. 

Our methods and practices were born from a balanced respect for strength in opinion and a willingness to change our perspective when new facts arrive. Flexibility is our expectation—in contrast with confidence bordering on arrogance—as a rigid mindset is bound to be broken.

As advisors to our clients in their most challenging marketing, design and brand scenarios, we have steadfast answers and stay flexible in our approach. 

Though we may not have a yoga studio in our office, we infuse flexibility into our culture, actively encouraging our team to feel open and empowered to adapt on all levels. In doing so, we embrace change and help our clients better navigate a shifting marketplace with confidence. 

Flexibility empowers creative freedom. It allows us to shift perspectives, adapt approaches and respond fluidly to change. If we aren’t flexible, we aren’t learning. And if we aren’t learning, our intuition and agility suffers.

Embracing uncertainty—to move with changing winds rather than against them—is key to solving creative problems. For Capsule, enabling flexible processes means being at peace with – and even embracing –  the unexpected, thereby cultivating more freedom and stability in all our endeavors.

This poster draws inspiration from the yogi. As an emblem of both physical and mental flexibility, it illustrates how a mindful openness to change helps us thrive in a constantly shifting world.

Limited Edition, hand signed, 18x24in poster

This limited-edition print is available for purchase via our Etsy page, or for sale in-person at our monthly Think & Link events.

All poster proceeds will benefit NEMAA, the Northeast Minneapolis Arts Association, a non-profit organization in our backyard supporting local artists with resources, promotion and fellowship, and best known for its annual production of Art-A-Whirl.

Designing Value is a six-part series unpacking the values that guide our culture and work, and the contribution they make in all our lives. We’ll be celebrating the design and importance of our values all year long, releasing 6 unique, screen-printed posters on a bi-monthly cadence (the every-other-month version). Stay tuned for releases here on our site, our social media, or subscribe to our newsletter for special updates and early releases.

Capsule is celebrating 25 years of solving challenges, navigating change and designing impact. If you have been a part of this journey or are just joining us, thank you for all you do.