Award winning business columnist, Lee Schafer, took the Think & Link stage Thursday, June 27, 2019.
About the Speaker
Lee Schafer joined the Star Tribune as columnist in 2012 after 15 years in business, including leading his own consulting practice and serving on corporate boards of directors. He's twice been named the best in business columnist by the Society of American Business Editors and Writers, most recently for his work in 2017. Schafer grew up on a southwest Minnesota cattle farm and studied history and economics at Macalester College. He received his Master’s Degree from Northwestern University. He lives with his family in St. Paul.
About the talk
Lee will speak about how he came to love the field of behavioral economics and the related field of cognitive biases, and how he incorporates cognitive bias concepts into regular coverage for a general circulation newspaper audience. Several of the cognitive bias concepts are particularly useful in personal finance writing.